People losing trust in social media as disinformation spreads
The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds.
media
How To Stop Diminishing Returns In Performance Media
Ad fatigue, competition, and platform changes are making it more difficult to sustain performance.
How The Omnicom-IPG Deal May Impact Your Media Plan
If you’re an advertiser wondering how the Omnicom-IPG deal could disrupt the media landscape—and possibly your own media planning and buying efforts–you’re not alone.
Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies
The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.
Charted: Where people trust the media (and where they don’t)
Today we focus on one public institution that the public remains widely sceptical of: the media.
Global ad spend outlook downgraded by $20bn across all media
Despite increasing regulatory volatility – as regulators and governments’ appetites for intervening in the online economy grow – digital advertising remains strong but headwinds are growing.
2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment
While studios and streaming providers are busy competing with each other, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized.
Global online spend to hit $6.6-trillion by 2029
New findings by Omdia reveal online consumer spending is set to outpace the expansion of the media and entertainment sector
Data shows that longer clips are gaining traction on TikTok
So by “longer short†videos, we’re not talking about a shift back to long-form content of 5 minutes or more. Consumers are now more willing to engage with 3-minute-long videos.
Brandtech’s Jellyfish unveils AI platform for in-housing media
According to the firm, the platform can cut launch time for media campaigns by 65%, by automating such tasks as media research and content strategy.