Global online spend to hit $6.6-trillion by 2029
New findings by Omdia reveal online consumer spending is set to outpace the expansion of the media and entertainment sector
online
How South Africa’s Gen Z is redefining financial wellness
Insights from KLA and YouGov Profiles highlight how young South Africans manage money, embrace mobile banking, and leverage digital payments and online earning opportunities.
National AI policy lacks consequences for transgressors
While South Africa’s national artificial intelligence (AI) policy is seen as a step in the right direction, industry experts have raised concerns around its lack of harsh consequences for organisations that transgress the ethical practices of AI.
Vicinity Media disrupts DOOH measurement with industry leading data and analytics
By combining hyperlocal DOOH placements with mobile advertising and first-party location data, brands can now measure real consumer movement and intent – both online and in-store.
New Google ad tracking policy a ‘Pandora’s box’ for privacy, experts warn
On Sunday, the search giant switched from enabling cookies to so-called digital fingerprinting allowing advertisers and data brokers to collect consumer data based on internet users’ activities across web browsers, online sessions and often multiple devices.
Is rank tracking dead? Why Google’s new rules are changing the game
Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.
Programmatic models seeping into commerce advertising
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital.
Gen Z Trends, Truth and Trust
Understanding Gen Z – along with the forces shaping their world – is vital for knowing how to speak to them. This is a generation deeply influenced by the UK’s economic instability, delayed milestones, and a culture merging digital and real worlds.
DStv sports channel coming to SABC+
The SABC has struck a deal with DStv owner MultiChoice to bring SuperSport Schools to the public broadcaster’s free streaming service, SABC+.
PwC’s Africa Entertainment and Media Outlook 2024-2028
PwC’s Africa Entertainment and Media Outlook 2024-2028 provides a compass for entertainment and media (E&M) leaders as they navigate the coming years.