A new study revealed that 85% of digital ads get less than 2.5 seconds of attention — below the threshold needed to make a lasting impression, says Amplified founder Karen Nelson-Field.
Just 1.5 seconds is enough for ad recall, new attention study reveals Read More »
Meta this week bolstered online safety for teens in South Africa with the launch of Teen Accounts on Instagram. This initiative prioritises teens’ safety, privacy and positive online experiences, it says
SA teens officially have Instagram Teen Accounts Read More »
To provide some perspective on this, onelittleweb has put together this overview of online search traffic volume, which compares Google Search to artificial intelligence providers.
Are Artificial Intelligence chatbots taking over online search? [Infographic] Read More »
Younger audiences now turn to TikTok, Instagram, and YouTube for online searches over traditional platforms.
Gen Z is turning to TikTok, not Google, when they need answers Read More »
Don’t try to shout louder. Instead, speak smarter. Here are some important approaches you should take.
Want to break through the noise? Don’t shout louder – speak smarter Read More »
Amid economic uncertainty, the report highlights changing consumer habits, rising online shopping, and the resilience of South Africa’s township economy.
Online shopping surges 51% as South African consumers shift to digital, Absa reports Read More »
The “dead internet theory” suggests much of today’s online content is generated by artificial intelligence agents, rapidly creating posts and images to drive engagement on platforms like Facebook, Instagram, and TikTok, according to the University of New South Wales
‘Dead internet theory’ is back thanks to all of that artificial intelligence slop Read More »
Migros and Kantar Media successfully tested a method to standardize and combine online video and TV campaign reach, aiming to turn it into a market-wide solution.
A first for Switzerland: Measuring de-duplicated reach for online video and TV campaigns Read More »
Today we focus on one public institution that the public remains widely sceptical of: the media.
Charted: Where people trust the media (and where they don’t) Read More »
Despite increasing regulatory volatility – as regulators and governments’ appetites for intervening in the online economy grow – digital advertising remains strong but headwinds are growing.
Global ad spend outlook downgraded by $20bn across all media Read More »
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