Don’t try to shout louder. Instead, speak smarter. Here are some important approaches you should take.
Want to break through the noise? Don’t shout louder – speak smarter Read More »
Amid economic uncertainty, the report highlights changing consumer habits, rising online shopping, and the resilience of South Africa’s township economy.
Online shopping surges 51% as South African consumers shift to digital, Absa reports Read More »
The “dead internet theory” suggests much of today’s online content is generated by artificial intelligence agents, rapidly creating posts and images to drive engagement on platforms like Facebook, Instagram, and TikTok, according to the University of New South Wales
‘Dead internet theory’ is back thanks to all of that artificial intelligence slop Read More »
Migros and Kantar Media successfully tested a method to standardize and combine online video and TV campaign reach, aiming to turn it into a market-wide solution.
A first for Switzerland: Measuring de-duplicated reach for online video and TV campaigns Read More »
Today we focus on one public institution that the public remains widely sceptical of: the media.
Charted: Where people trust the media (and where they don’t) Read More »
Despite increasing regulatory volatility – as regulators and governments’ appetites for intervening in the online economy grow – digital advertising remains strong but headwinds are growing.
Global ad spend outlook downgraded by $20bn across all media Read More »
New findings by Omdia reveal online consumer spending is set to outpace the expansion of the media and entertainment sector
Global online spend to hit $6.6-trillion by 2029 Read More »
Insights from KLA and YouGov Profiles highlight how young South Africans manage money, embrace mobile banking, and leverage digital payments and online earning opportunities.
How South Africa’s Gen Z is redefining financial wellness Read More »
While South Africa’s national artificial intelligence (AI) policy is seen as a step in the right direction, industry experts have raised concerns around its lack of harsh consequences for organisations that transgress the ethical practices of AI.
National AI policy lacks consequences for transgressors Read More »
By combining hyperlocal DOOH placements with mobile advertising and first-party location data, brands can now measure real consumer movement and intent – both online and in-store.
Vicinity Media disrupts DOOH measurement with industry leading data and analytics Read More »
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