Summit OOH Media reaches new heights to strengthen outdoor branding solutions
Born of a strategic merger between JB Media and Yooh Media, two powerhouses known for their innovative approach to out-of-home advertising.
OOH
Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH
Cape Town’s 2025 event lineup—from Comic Con and Ultra to the Loeries—is drawing massive crowds, making it the perfect time for brands to go local, go live, and go big with OOH. See complete event list in the article.
OOH in South Africa: Where we are & the road ahead
Let’s explore the key areas of progress, challenges that remain, and the steps needed to push OOH forward in South Africa.
OOH’s rising influence, AI disruption, and the battle for consumer attention
OUTFRONT released “The New Currency: Why Out of Home Earns Attention and How Consumers Spend It,†covering trends for consumers, media, and OOH. This report provides valuable information for brands and advertisers wanting to make an impact.
Tractor Media Holdings appoints Steve Duck as chief revenue officer to drive growth and data-driven innovation
Tractor Media Holdings is excited to announce the appointment of Steve Duck as its new chief revenue officer – media, further solidifying the company’s leadership team as it continues to lead and innovate in the Out of Home (OOH) media sector.
Broadsign Previews industry-first OOH AI creative categorization and approval assistant for its Programmatic SSP
It promises significant time and cost savings for media owners, as tens of thousands of unique OOH creatives are reviewed and categorized manually per month, with 100 percent year-over-year growth anticipated.
Provantage’s Jacques du Preez – OOH advertising poised for growth in SA
Globally, the Out-of-Home (OOH) industry is growing rapidly, consistently outperforming all other traditional media platforms – overall, OOH surged past the 5% share of ad spend in 2024, with 8–12% growth projections over the next five years.