MultiChoice loses 2.8m subscribers in two years
MultiChoice says challenging macroeconomic conditions and industry shifts—like piracy, streaming, and social media—have significantly impacted its performance over the past two years.
performance
Marketing to machines: A new performance strategy in the age of Artificial Intelligence agents
As AI agents like OpenAI’s Operator, Google’s Gemini and Amazon’s Rufus begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must treat machines as customers.
Why brand advertising matters for paid media performance
With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth engine.
New social media features and updates to know this week
Social media pros are honing in on engagement and user data to refine strategy, targeting, and performance.
Inflation Watch for 2024: All media rates, performance and MIW Index increase
Media Manager Africa’s 2024 Inflation Watch reports media rates up 8.75%, performance up 5.04%, and the MIW Index (CPM) up 5.26%.
Google’s core business remains strong as macro questions swirl
Alphabet reported strong Q1 ad revenue and profit, driven by solid search performance and continued rapid growth in cloud computing, a key proxy for AI investment.
Study finds advertisers prioritizing performance over brand safety
Asked why they cut spend, 41% cited poor performance, 41% brand safety concerns, and 38% media company reputation.
How To Stop Diminishing Returns In Performance Media
Ad fatigue, competition, and platform changes are making it more difficult to sustain performance.
How to capture the full value of advertising performance
Stronger brands yield stronger performance – yet many brands fundamentally handicap themselves by relying on narrow metrics that fail to capture the full impact of their advertising performance.
Positive ad environments boost performance and consumer intention
The report – “Positivity Performs: Ad Environments’ Critical Role in Media Planning†– reveals that people’s perception of their experience on a social platform matters: platforms that are viewed as positive can be up to 94% more impactful in driving purchases when compared to non-positive spaces.