Google launches automatic marketing content extraction
Google will pull information about promotions and products from merchants’ existing marketing materials to display across Search and beyond.
products
The rise of social commerce
Data from YouGov Profiles, analysed by consumer insights company KLA, highlights how South Africans are increasingly using social media to discover, engage with, and purchase products.
Microsoft’s vision of AI Agents
Microsoft’s agentic vision for 2026 is filled with personalized AI agents traversing the web to negotiate options with agents from a variety of companies based on the consumer’s needs. Every brand will have agents that act as experts in specific products and services.
Ad agencies prepare to advertise to AI agents
Apple, Amazon, Google, Microsoft, Meta and others are racing to build and release AI agents that will discover, search, and purchase products and services for consumers.