Study: Women’s Sports Are a Big Win for Advertisers
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.
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Telkom reports ‘record’ growth in mobile subscribers
Telkom’s mobile subscribers grew by 21.6% to a record 24 million, in the third quarter, including a 17.3% increase in mobile data subscribers.
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Meta says ‘community notes’ will not affect paid ads
“Meta has told advertisers that Community Notes will apply to organic posts, not paid ads, but its official messages have not gone into detail about brands’ and influencers’ unpromoted posts,” the WSJ reports.
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Omnicom reports 5.2% growth for 2024
The full-year growth surpassed the upper end of the firm’s 5% growth guidance for the year. In Q4 the media and advertising division was up 7.1%, precision marketing gained 9.1% and PR was up 10%, benefiting significantly from added business during the election cycle.
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