Google’s core business remains strong as macro questions swirl
Alphabet reported strong Q1 ad revenue and profit, driven by solid search performance and continued rapid growth in cloud computing, a key proxy for AI investment.
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Adlook & Lumen research partner to redefine attention-driven advertising
Adlook has partnered with Lumen Research to enhance how brands capture and sustain consumer attention using artificial intelligence powered ad solutions.
The World’s 50 Most Valuable Brands in 2025
The value of brands, together with other intangible assets such as intellectual property and research and development (R&D), stands at all-time highs of $80 trillion globally.
Brandtech’s Jellyfish unveils AI platform for in-housing media
According to the firm, the platform can cut launch time for media campaigns by 65%, by automating such tasks as media research and content strategy.
Hot 102.7FM’s audience nearly 700,000 – BrandMapp
Johannesburg-based commercial radio station Hot 102.7FM remains the fastest-growing station in South Africa, having doubled its audience in the past 24 months, according to independent research house WhyFive.
The modern customer journey: Understanding multichannel discovery, research, and purchase patterns
Today’s consumer journey is complex, with consumers discovering and researching on- and offline, and across digital channels. Our new report explores insights from 1,000 US-based adults on what drives consumers to purchase, and offers strategic guidance for marketers.
Research suggests Threads is driving more engagement than X
The app is now up to 320 million active users, and is gaining growth momentum, while Mark Zuckerberg recently reiterated his view that it will soon become the next billion-user app
AI overviews hit publisher traffic hard, study finds
Research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from search results – whether paid or organic – drop sharply.
Long-form content viewing on YouTube rose 8% in 2024
Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by Digital.
How search can signal sales
Onsite search data can predict FMCG sales at a brand and category level, according to new research.