Omnicom grows in Q1, alters full-year outlook
Omnicom reported a 1.6% gain in total revenue for the first quarter to $3.69 billion, with organic growth of 3.4%. The U.S., the company’s largest region was up 4.6%.
revenue
‘Minecraft’ becomes year’s highest-grossing theatrical to date
In just 10 days, Warner Bros.’ “A Minecraft Movie” has become the highest-grossing film of the year, earning $550 million globally ($281 mill. in domestic revenue), according to IMDb Box Office Mojo.
Costco’s Retail Media Strategy: Less About Ads, More About Loyalty
The membership giant is evolving its approach to retail media and personalization, focusing on deepening customer engagement rather than just generating ad revenue.
WPP lost ground in 2024, expects to lose more this year
WPP reported a 2024 net organic revenue decline of 1% and a fourth-quarter shortfall of 4.2%. Investors sent the stock down 15% on the London Exchange after the firm released the results Thursday morning.
Primedia Out-of-Home appoints Genevieve Coward as Deputy Chief Executive Officer
With over a decade of experience in strategy, revenue growth and innovation, Coward has been instrumental in driving Primedia Out-of-Home’s commercial success. She starts 1 March.
Tractor Media Holdings appoints Steve Duck as chief revenue officer to drive growth and data-driven innovation
Tractor Media Holdings is excited to announce the appointment of Steve Duck as its new chief revenue officer – media, further solidifying the company’s leadership team as it continues to lead and innovate in the Out of Home (OOH) media sector.
Dentsu moves to restore growth after flat 2024
Dentsu reported a slight net organic revenue decline for full-year 2024 of 0.1% but noted sequential quarterly improvement throughout the year with Q4 organic growth 2.6%. The results were in line with recent guidance.
IPG loses ground in Q4, posts slight growth for 2024
Interpublic Group reported a net organic revenue decline of 1.8% for the fourth quarter, with 0.2% organic growth for full year 2024, versus flat for the prior year.
60-second dramas surge as format expands internationally
The 60- to 90-second episode soap opera has exploded on Chinese social media, with revenues in the mini-drama industry now outstripping the country’s cinema industry.
LinkedIn report reveals 5 key trends reshaping B2B marketing
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.