In recent years a growing number of SEO industry insiders and others who use Google Search and Google Ads have voiced concerns about noticeable changes and wondered whether the company’s services are broken.
Google Ads: Is declining quality intentional? Read More »
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital.
Programmatic models seeping into commerce advertising Read More »
More than one-quarter of search queries that have eight or more words in the query now trigger AI Overviews. Many of them now have more than one, identifying them as multi-intent queries.
Google AI Overviews’ tail grows longer, answers multi-intent questions Read More »
With video uploads increasing by 36% year-over-year, the business-to-business social platform is testing a new full-screen vertical video display for users on both mobile and web, as well as video analytics tools and enhanced video search results.
LinkedIn takes on TikTok with new vertical video features Read More »
Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales.
Are people clicking links in ChatGPT search? Brands Say yesse Read More »
In a surprising development, Google’s global search market share was less than 90% for the final three months of 2024.
Google’s search market share drops below 90% for first time since 2015 Read More »
Onsite search data can predict FMCG sales at a brand and category level, according to new research.
How search can signal sales Read More »
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don’t seem to matter, new study finds.
Google search rankings correlate with ChatGPT mentions: study Read More »
Planning in an era of abundance; the rewiring of search; and the growth of commerce: three key trends that form The Future of Media 2025 – here’s what you need to know.
The Future of Media 2025: Three key trends Read More »
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