People losing trust in social media as disinformation spreads
The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds.
social media
Data shows that longer clips are gaining traction on TikTok
So by “longer short†videos, we’re not talking about a shift back to long-form content of 5 minutes or more. Consumers are now more willing to engage with 3-minute-long videos.
The rise of social commerce
Data from YouGov Profiles, analysed by consumer insights company KLA, highlights how South Africans are increasingly using social media to discover, engage with, and purchase products.
Instagram experiments with AI-generated comments on posts
I can’t imagine why anybody would want this, nor why Meta thinks that anyone would want it, while I also can’t see it having an overall positive impact on social media interaction. But…
Why is Unilever’s CEO Fernando Fernandez investing in influencers?
Under new CEO Fernando Fernandez, the FMCG giant intends to spend 50% of its media budget on social channels and will increase influencer marketing investment twentyfold.
YouTube proves video podcasts can draw huge audiences
YouTube’s success is partly a result of how easy it is to discover new podcasts on the platform, while a reflection of the fact that the medium is increasingly becoming more visual.
Global, Social media monthly usage comparison
If TikTok avoids a ban in the US, global advertising spend on the platform should reach $32 billion, a 24.5% year-on-year increase. With a faster rate of growth than either Facebook (9.3%) or Instagram (19.0%), this growth would see it take 11% share of total social spend worldwide.
Instagram may be exploring a separate Reels app
“Instagram is considering launching a stand-alone app for its short-form–video feature, Reels, Instagram chief Adam Mosseri told staff this week, according to a person who heard the remarks.â€
BuzzFeed is taking on Instagram, TikTok, X with a new social platform designed to spread ‘joy’
it’s developing its own social media platform in a move to counter the current negativity on the internet. Semafor first reported BuzzFeed’s plan for the platform this past week.
60-second dramas surge as format expands internationally
The 60- to 90-second episode soap opera has exploded on Chinese social media, with revenues in the mini-drama industry now outstripping the country’s cinema industry.