Valuable and credible: MOST Awards survey is live
The MOST survey was released on Friday … and researcher Brad Aigner from Freshly Ground Insights already has 50 completed surveys in hand.
social media
Brands, stop relying on stereotypes to connect with Gen Z
To connect with South African Gen Z, brands must follow the data: cash is king, credit is scarce, and side hustles often beat 9-to-5s.
MultiChoice loses 2.8m subscribers in two years
MultiChoice says challenging macroeconomic conditions and industry shifts—like piracy, streaming, and social media—have significantly impacted its performance over the past two years.
New social media features and updates to know this week
AI continues to invade social apps this week as X updates its DMs, Meta incorporates the tech into its risk assessment and LinkedIn adds new analytics tools. Here’s what you need to know.
New social media features and updates to know this week
Social media pros are honing in on engagement and user data to refine strategy, targeting, and performance.
Mark Zuckerberg’s artificial intelligence ad tool sounds like a social media nightmare
Zuckerberg, at Stripe’s Sessions conference, shared plans to automate the ad industry with an end-to-end artificial intelligence tool that tests thousands of artificial intelligence-generated ads across Facebook, Instagram, and Threads.
Social media platforms are replacing Google
When it comes to South Africa, social media platforms are the go-to for 99.3% of respondents, according to a February 2025 survey by software company Meltwater that looked at internet use among what is estimated to be more than 50-million users.
Social media to take a quarter of all ad spend, but regulatory threats loom
WARC Media forecasts that by 2026, social platforms will capture one in every four ad dollars globally, with spend topping $300bn. But looming regulatory challenges could cloud the outlook.
Regulatory crackdown for social media in 2025
Social media platforms across the globe may see intensified regulation in 2025, amid an anticipated shift in how governments deal with big tech.
Social media’s dangers confronted at TED 2025
Last week’s TED conference in Vancouver sounded a clear alarm: our digital ecosystem is broken—and it’s putting democracy, truth, and human autonomy at risk.