MultiChoice loses 2.8m subscribers in two years
MultiChoice says challenging macroeconomic conditions and industry shifts—like piracy, streaming, and social media—have significantly impacted its performance over the past two years.
social
Heineken turns anti-social – media, that is
The new campaign from Publicis’ LePub unit promotes an anti-social media theme — “social off socials” — with a tagline reminding us that Heineken has been “social networking” live, and in person since 1873.
Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies
The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.
Charted: Where people trust the media (and where they don’t)
Today we focus on one public institution that the public remains widely sceptical of: the media.
Report looks at consumer expectations of brands on social in 2025
First off, the report looks at the top reasons why people follow brands on social, which could be an important consideration for your presence.
2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment
While studios and streaming providers are busy competing with each other, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized.
Positive ad environments boost performance and consumer intention
The report – “Positivity Performs: Ad Environments’ Critical Role in Media Planning†– reveals that people’s perception of their experience on a social platform matters: platforms that are viewed as positive can be up to 94% more impactful in driving purchases when compared to non-positive spaces.
The rise of social commerce
Data from YouGov Profiles, analysed by consumer insights company KLA, highlights how South Africans are increasingly using social media to discover, engage with, and purchase products.
Why is Unilever’s CEO Fernando Fernandez investing in influencers?
Under new CEO Fernando Fernandez, the FMCG giant intends to spend 50% of its media budget on social channels and will increase influencer marketing investment twentyfold.
Report looks at best time to post to social apps in 2025
What’s the best time to post to each social med platform? The answer, of course, is relative, with various factors coming into play, including the specifics of your business, your target audience, regional considerations, the content that you’re actually posting, etc.