Publicis acquires sports marketing agency Adopt
Founded in 2021, the agency has worked with brands like Netflix, Calvin Klein, and Lululemon, and stars like Dwyane Wade and Lewis Hamilton.
sports
Study: Women’s Sports Are a Big Win for Advertisers
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.
DStv sports channel coming to SABC+
The SABC has struck a deal with DStv owner MultiChoice to bring SuperSport Schools to the public broadcaster’s free streaming service, SABC+.
Disney expands “magic words†ad feature to live programming, touts other tech advancements at CES Showcase
Citing the 157 million monthly active users across Disney+, Hulu and ESPN+, she said the new initiative would look to use technology to connect brands with key sports and live entertainment events using what Ferro called “scene-level metadata.â€