YouTube proves video podcasts can draw huge audiences
YouTube’s success is partly a result of how easy it is to discover new podcasts on the platform, while a reflection of the fact that the medium is increasingly becoming more visual.
success
After a decade of magic and success, M&C Saatchi Abel and Nando’s South Africa part ways
“M&C Saatchi Abel has been Nando’s above-the-line agency for a decade, and the businesses respect and know each other well,†says Abel.
TikTok expands commerce platform, livestream shopping to more regions
Considering the recent success of TikTok’s shopping initiatives in the East, as well as its uncertain lifespan in the U.S., the ByteDance-owned company is expanding its shopping platform, TikTok Shop, to more regions and merchants across the globe.
Is rank tracking dead? Why Google’s new rules are changing the game
Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.
Quality, transparency and trust will define the future of ad tech
It’s time for a new approach to ad tech, one that redefines how we measure success by balancing scale with quality, prioritizing transparency and building trust across the ecosystem.
Record-breaking year for Daily Investor in 2024
The success is thanks to a massive increase in readership over the past 12 months, with Daily Investor going from 1.6 million monthly readers in January to over 2.5 million monthly readers by July.
5 Bold predictions for social media in 2025
Success in this new era will require platforms to balance innovation with responsibility, growth with safety, and engagement with well-being.