Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
tech
CDP, CRM, TMS? Tracking ad-tech acronyms to clarify marketing strategy
In the last few years, with increasing focus on consumer privacy, new ad-tech platforms and offerings have sprouted up rapidly. But what is truly necessary in an ad-tech stack that prioritizes data privacy and governance, marketing measurement, and audience targeting capabilities?
Meet The Netflix Ads Suite, introduced by Ads VP Nicolle Pangis
Netflix recently announced its in-house ad tech – an SSP, which is Magnite, and Netflix’s own ad server – capable of bringing the Netflix-style personalization that members know from recommended shows and movies, but for advertising purposes.
What Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative artificial intelligence for The Coca-Cola Company, explains how the beverage giant is applying the buzzy tech.
Ad tech isn’t broken – it’s working exactly as it’s incentivized to
At the root of every failure is a reality few want to acknowledge: misaligned marketing KPIs. The very metrics designed to measure success are fueling inefficiencies, short-term thinking, and a cycle of never-ending complexity.
Tackling Big Tech’s anti-competitive stranglehold
Competition Commission releases provisional Media and Digital Platforms Market Inquiry report.
Quality, transparency and trust will define the future of ad tech
It’s time for a new approach to ad tech, one that redefines how we measure success by balancing scale with quality, prioritizing transparency and building trust across the ecosystem.
Disney expands “magic words†ad feature to live programming, touts other tech advancements at CES Showcase
Citing the 157 million monthly active users across Disney+, Hulu and ESPN+, she said the new initiative would look to use technology to connect brands with key sports and live entertainment events using what Ferro called “scene-level metadata.â€
MrBeast could help buy TikTok US
The YouTube star, whose real name is Jimmy Donaldson, is part of a group of American investors assembled by tech entrepreneur Jesse Tinsley that is vying to buy TikTok’s US business before a possible ban.