Five trends defining leisure and entertainment in 2025
Blurring of traditional entertainment boundaries are reshaping the industry, with ‘kidults’ boosting toy sales, social ties driving fitness, and Gen Z changing content consumption.
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AI search referrals surge but conversions lag traditional search
New data from Adobe suggests that consumers are starting to use AI chatbots to do product searches, with AI search referrals surging 1,300% year-on-year during winter 2024 as the technology approaches the mainstream.
It’s time to abandon a fixation with channels in favour of a content-led approach
For a long time, the traditional marketing funnel has been a bedrock approach to sound marketing. Yet, with media, technology and consumer behaviour set to undergo profound change over the next five years, does the marketing funnel and our industry’s channel-centric approach to advertising still make sense?
Dentsu X: Shaping the future of experiences
We are redefining the way brands connect with consumers by leveraging the full power of media, creativity, technology, data, culture, and content to deliver transformative experiences that extend beyond traditional platforms.
The four quadrants of behavioural standards – why ‘multipliers’ are the staff you need to attract and retain to create a high-performance company culture
Traditional approaches to defining company culture often fall short. Instead of focusing on vague values, organizations should identify and cultivate “Multiplier†behaviors. Multipliers excel in their roles and empower those around them
Programmatic models seeping into commerce advertising
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital.
Broadcast TV reaches 91% of streamers, Linear TV at 14% ad share
While all streaming platforms continue to show growth — and take share away from traditional TV platforms (networks and TV stations) — there is still plenty of “power†left for broadcast/linear platforms, according to the Television Bureau of Broadcasting (TVB).
Outcomes-based performance is the new media currency
Agencies are getting pushback on the use of traditional metrics. Instead, we’re being asked to tie our work to real business outcomes.