Migros and Kantar Media successfully tested a method to standardize and combine online video and TV campaign reach, aiming to turn it into a market-wide solution.
Eight years ago, major broadcasters launched OpenAP to shift from survey-based TV measurement to big data. Today, OpenAP is unveiling a new “converged†solution to standardize identity data across the streaming video market.
Direct Line Group, one of the leading insurance companies in the UK, uses TV as a full-funnel medium, helping with everything from building demand to driving acquisition and retention.
ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising.
The Pretoria High Court has suspended the analogue TV switch-off deadline of 31 March 2025 and interdicted communications minister Solly Malatsi from taking any further steps to finalise the switch-off and end dual illumination.
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.
The company has announced that from today, all DStv Premium, Compact Plus and Compact customers will have access to two concurrent streams as part of their subscription, giving them the freedom to watch on any device, including smart TVs, laptops or smartphones.
The legal bid to stop South Africa’s analogue switch-off set for the end of March is before the Gauteng High Court, and communication minister Solly Malatsi’s representation has accused E-tv of fighting to protect its commercial interests.
If South Africa follows through with the 31 March analogue switch-off deadline, a date being challenged in court today, the SABC risks losing a quarter of its viewership at the end of the month.
Investment in TV advertising makes performance media spend go further, according to a new study by GroupM.