82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
Trump’s proposed Hollywood tariff may not raise local entertainment costs but could impact South Africa’s film industry workers.
The EU has fined Meta €200m and Apple €500m for breaching the Digital Markets Act—marking the first use of the new rules amid rising tensions with U.S. tech giants.
The review threatens to pull business from WPP agency Open X after the holding company beat rival Publicis for the account in 2021.
If TikTok avoids a ban in the US, global advertising spend on the platform should reach $32 billion, a 24.5% year-on-year increase. With a faster rate of growth than either Facebook (9.3%) or Instagram (19.0%), this growth would see it take 11% share of total social spend worldwide.
Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by Digital.
Social network X is trying to capitalize on the uncertainty surrounding ByteDance apps like TikTok and Lemon8 by launching a dedicated vertical video feed.
Donald Trump has suggested that Microsoft is in talks to acquire TikTok and that he would like to see a bidding war over the app. When asked if Microsoft was in talks to buy the app, the US president said “I would say yesâ€, adding “A lot of interest in TikTok.
The YouTube star, whose real name is Jimmy Donaldson, is part of a group of American investors assembled by tech entrepreneur Jesse Tinsley that is vying to buy TikTok’s US business before a possible ban.
So the latest on the TikTok ban in the U.S. is that TikTok is still banned, but President Trump has granted it a stay of execution. Though that extension may not be legal, which could still mean that TikTok’s operation in the U.S. remains in violation of the law.