The review threatens to pull business from WPP agency Open X after the holding company beat rival Publicis for the account in 2021.
Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review Read More »
If TikTok avoids a ban in the US, global advertising spend on the platform should reach $32 billion, a 24.5% year-on-year increase. With a faster rate of growth than either Facebook (9.3%) or Instagram (19.0%), this growth would see it take 11% share of total social spend worldwide.
Global, Social media monthly usage comparison Read More »
Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by Digital.
Long-form content viewing on YouTube rose 8% in 2024 Read More »
Social network X is trying to capitalize on the uncertainty surrounding ByteDance apps like TikTok and Lemon8 by launching a dedicated vertical video feed.
X is rolling out a dedicated vertical video feed for US users Read More »
Donald Trump has suggested that Microsoft is in talks to acquire TikTok and that he would like to see a bidding war over the app. When asked if Microsoft was in talks to buy the app, the US president said “I would say yes”, adding “A lot of interest in TikTok.
Microsoft is in talks to acquire TikTok, Trump claims Read More »
The YouTube star, whose real name is Jimmy Donaldson, is part of a group of American investors assembled by tech entrepreneur Jesse Tinsley that is vying to buy TikTok’s US business before a possible ban.
MrBeast could help buy TikTok US Read More »
So the latest on the TikTok ban in the U.S. is that TikTok is still banned, but President Trump has granted it a stay of execution. Though that extension may not be legal, which could still mean that TikTok’s operation in the U.S. remains in violation of the law.
Trump grants TikTok 75 day extension on US sell-offs Read More »
Reportedly, Chinese government officials have been exploring the possibility of Elon Musk taking control of TikTok in the U.S., as a means to keep the app available to American users, if the government’s forced sell-off bill is upheld by the Supreme Court, as expected, this week.
Chinese officials consider Elon Musk takeover of TikTok US Read More »
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