What people think of artificial intelligence: Stanford Index report 2025
Generative artificial intelligence is now part of daily work and business, bringing both promise and skepticism—tracked by Stanford’s AI Index since 2022.
work
YouTube advertising awards now include South Africa
For the first time ever, the YouTube Works Awards in partnership with Kantar are coming to South Africa, marking an exciting milestone for the country’s creative, media, and marketing industries.
Companies saying goodbye to work from home in South Africa
Many local companies have started demanding a full return to office from their employees, but experts warn that rigid policies may drive away top talent.
‘This is gold’: Million & Change campaign producing results
Well over 130 000 individuals (cell number based) have entered, each of them answering an average of 12 questions. That’s a total number of 1 500 000 answers to our questions, and thus over 1.5 million discrete entries that we are working with. This is staggering.
Entries are open for Loeries 2025
Early bird deadline: 25 April 2025
Standard deadline: 1 June 2025
Eligibility: Work commercially flighted or published between 1 July 2024 and 30 June 2025 Submission: Entries can be submitted via the official Loeries entry portal
Ad tech isn’t broken – it’s working exactly as it’s incentivized to
At the root of every failure is a reality few want to acknowledge: misaligned marketing KPIs. The very metrics designed to measure success are fueling inefficiencies, short-term thinking, and a cycle of never-ending complexity.
Microsoft Research: AI stifles critical thinking
A new paper from Microsoft Research finds that humans who increasingly rely on generative AI (GAI) in their work use less critical thinking that can deteriorate their cognitive abilities.
Why working in media is still a great job
This year, I celebrate 25 years of working in the media industry. Quite to the contrary, I am actually filled with newfound optimism and gratitude for this wonderful industry I am privileged to be part of. So, if you are young and looking for a cool career path to follow, read on. If you have worked in media for longer than you can remember and need a boost, read on as well!
Kaya 959 Appoints United Stations as Sales Partner
Kaya 959’s Managing Director, Colleen Louw, says, “As we enter this exciting new chapter, we look forward to working with United Stations to further grow the Kaya 959 brand.
Outcomes-based performance is the new media currency
Agencies are getting pushback on the use of traditional metrics. Instead, we’re being asked to tie our work to real business outcomes.