Today’s consumer journey is complex, with consumers discovering and researching on- and offline, and across digital channels. Our new report explores insights from 1,000 US-based adults on what drives consumers to purchase, and offers strategic guidance for marketers.
The AI Mode, a new tab within Google Search, is available through the Google Search Labs experiment. It goes beyond AI Overviews with a more immersive interface that provides advanced reasoning, thinking and multimodal capabilities.
More than half of respondents also said they rely on their community for information rather than Google or other search engines.
Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach.
For a long time, the traditional marketing funnel has been a bedrock approach to sound marketing. Yet, with media, technology and consumer behaviour set to undergo profound change over the next five years, does the marketing funnel and our industry’s channel-centric approach to advertising still make sense?
Growth in media reflects how the scope has become much broader for clients, and Omnicom’s acquisition of IPG is poised to drive further change in the sector. “Very, very dramatic.†That was how Philippe Krakowsky described “the degree to which the terms of trade in media have shifted in the last 18 monthsâ€.
WPP CEO Mark Read told analysts and investors Thursday that GroupM, the firm’s media management arm, “has not reached its full potential in the last 18-24 months.â€
Apple, Amazon, Google, Microsoft, Meta and others are racing to build and release AI agents that will discover, search, and purchase products and services for consumers.
Early bird deadline: 25 April 2025
Standard deadline: 1 June 2025
Eligibility: Work commercially flighted or published between 1 July 2024 and 30 June 2025 Submission: Entries can be submitted via the official Loeries entry portal
By combining hyperlocal DOOH placements with mobile advertising and first-party location data, brands can now measure real consumer movement and intent – both online and in-store.