What marketers can expect as CTV and retail media converge in 2025
The continued growth of two symbiotic, synergistic channels could finally deliver on digital’s long-promised future of full-funnel, data-driven marketing.
LinkedIn takes on TikTok with new vertical video features
With video uploads increasing by 36% year-over-year, the business-to-business social platform is testing a new full-screen vertical video display for users on both mobile and web, as well as video analytics tools and enhanced video search results.
Broadsign Previews industry-first OOH AI creative categorization and approval assistant for its Programmatic SSP
It promises significant time and cost savings for media owners, as tens of thousands of unique OOH creatives are reviewed and categorized manually per month, with 100 percent year-over-year growth anticipated.
Eight reasons why broadcasters still aren’t talking about precision audience targeting
The industry tea leaves all point to the efficacy of more precision ads in delivering outcomes. Here’s why broadcasters have resisted the narrative.
e.tv to court again to demand further extension in South Africa’s digital TV switch-over with ‘devastating impact’ warning for country’s TV ratings
The SABC, e.tv and community TV stations collectively face the existential danger of the overnight loss of millions of viewers on 1 April when their ratings will plunge and with that their precious ad income.
PwC’s Africa Entertainment and Media Outlook 2024-2028
PwC’s Africa Entertainment and Media Outlook 2024-2028 provides a compass for entertainment and media (E&M) leaders as they navigate the coming years.
Record-breaking year for Daily Investor in 2024
The success is thanks to a massive increase in readership over the past 12 months, with Daily Investor going from 1.6 million monthly readers in January to over 2.5 million monthly readers by July.
Mall Ads unveils new wall site at Menlyn Park Shopping Centre
Positioned at the intersection of Lois Avenue and Atterbury Road, the site delivers 1.5 million viewed impressions monthly and attracts the attention of thousands of high-commuters and shoppers daily says the company.
Netflix reveals year’s content slate at Next on Netflix 2025 including new South African films and series
See Netflix’s upcoming slate of new South African films below.
Generative Engine Optimisation (GEO): The next big thing in digital marketing for South African businesses
Search Engine Optimisation (SEO) has been a cornerstone of online visibility, however, the digital landscape is shifting and Generative Engine Optimisation (GEO) is emerging as the next big frontier.