Six trends shaping the future of digital out-of-home advertising in 2025
Remi du Preez, Managing Director at Polygon, discusses six trends that offer a glimpse into what to expect in the year ahead.
VML SA’s Inga Sikweyiya – What really matters to South African youth in 2025
Africa’s youth is its greatest untapped resource, and South Africa sits at the heart of this opportunity. Over 60% of Africa’s population is under 25, making Africa the youngest continent in the world.
Primedia Broadcasting sets the stage for 2025
Reflecting on the transformative shifts of 2024, Primedia Broadcasting understands the necessity of adaptability in a changing environment. This year, the focus will be on harnessing these changes to provide solutions that align with partner needs.
Canal+ to push its aggressive takeover bid of SA’s MultiChoice Group
France’s Canal+ will restructure MultiChoice and carve out its broadcasting licence and South African DStv subscribers into “Licence Co” as a new separate entity while the remainder contains its video assets as the MultiChoice Group.
X is rolling out a dedicated vertical video feed for US users
Social network X is trying to capitalize on the uncertainty surrounding ByteDance apps like TikTok and Lemon8 by launching a dedicated vertical video feed.
Disney expands “magic words†ad feature to live programming, touts other tech advancements at CES Showcase
Citing the 157 million monthly active users across Disney+, Hulu and ESPN+, she said the new initiative would look to use technology to connect brands with key sports and live entertainment events using what Ferro called “scene-level metadata.â€
Are people clicking links in ChatGPT search? Brands Say yesse
Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales.
Consumer spend on generative AI apps hit nearly $1.1B in 2024: report
Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.
Kantar Media sold for $1B amid measurement landscape upheaval
Kantar Group is selling its Kantar Media unit to private-equity firm H.I.G. Capital for approximately $1 billion, according to a press release.
What’s next for programmatic advertising in 2025?
Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both advertisers and publishers, the niche keeps moving forward.