The South African Broadcasting Corporation’s (SABC’s) streaming platform, SABC+, has surpassed three million registered users, the public broadcaster announced yesterday. This, as the SABC marked 90 years of public broadcasting over the weekend.
As legal compliance continues to dominate conversations across South Africa’s out-of-home (OOH) advertising industry, Tractor Outdoor is reinforcing its commitment to transparency and responsible media ownership through an independently audited portfolio and the country’s first integrated legal compliance planning functionality.
Kantar, the world’s leading brand intelligence company, announces today that Adhil Patel has joined as senior director, marketing science. This is the first strategic addition to the brand team Dan Colton has been building since joining as global managing director, brand in April.
Including LinkedIn, Snapchat, Reddit and more.
AB InBev is celebrating beer’s enduring place in culture and social connection with the launch of “Cheers to beer”, a new global campaign timed ahead of International Beer Day on 7 August. Watch here.
AI recommendations can steer users toward competitors, leaving advertisers to absorb the impact on CTR, CPC, and campaign performance.
User behaviours have changed and marketers need to update their mindsets to align with the shifts. That’s important to note for brand strategists and marketers, because the actual reason why people use social media has changed. They’re no longer looking to engage with brands via posts and uploads, and text updates with a few hashtags won’t do it.
Why the next decade of publisher growth will be won by publishers who incentivize the right behaviours and understand how audiences really discover their brand.
The Interactive Advertising Bureau is addressing the fragmented state of measurement for artificial intelligence-powered discovery platforms with a new set of standardized guidelines, per a press release from the trade group. Its framework centres on four Ps of visibility — presence, prominence, portrayal and persuasion — as well as two tiers of measurement based on data quality and rigor.
The new comedy drama uses relatable stories about love, family and money to help people build financial confidence by managing and protecting their finances.