Ranked: The smartest AI models, by IQ
Artificial intelligence is designed to be intelligent. But how do today’s leading AI models stack up in human IQ terms, and which ones are the smartest?
WPP accuses Publicis of low-quality inventory
In a report shared directly with clients, WPP claims that Epsilon’s SSP, Conversant, underperforms on critical ad metrics and pushes Made-for-Advertising (MFA) and clickbait.
Publicis Wins Mars’ $1.7B Global Media
Mars Inc. has appointed Publicis to handle media, production, paid social, influencer, and connected commerce after a competitive RFP. The $1.76B media spend (2024, COMvergence) marks a significant loss for incumbent WPP.
Dentsu goes all-in with MiQ, claims industry-first integration
Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ’s Sigma platform “at the strategic center” of its media practice.
Gen Zs are shaping the future of retail
South Africa’s Gen Z, shaped by disruption and digital acceleration, are coming of age on their own terms—gradually reshaping the retail landscape.
Forget followers, focus on communities
The future of digital marketing is about building meaningful spaces where people feel seen and valued. In 2025, micro is the new macro—make genuine connections your edge.
CTV ad buying: Perception and reality
CTV advertising is key as streaming disrupts linear TV, offering TV’s reach with digital’s precision. But a major gap remains between its perceived potential and current reality.
Ster-Kinekor making a comeback
Mark Sardi, CEO of Ster-Kinekor, told the Money Show that admissions have increased materially, going up 20% annually from November through April. This growth is due to several reasons. First, he said, “Hollywood’s got its act together.â€
WOO Congress: Global insights, local leadership
Trish Guilford had the privilege of attending on behalf of the Out of Home Measurement Council (OMC), and came away both inspired and reassured. It’s clear: OMC is not just aligned with global leaders – we’re right there among them.
BrandMapp: Five things you might not know about SA’s youth consumer class
They are making smart decisions by choosing industries with growth potential, upskilling online and leveraging digital tools to manage money, build personal brands and work independently.