Meta further consolidates ad-targeting options
The announcement marks a major shift toward Meta CEO Mark Zuckerberg’s plan to automate ad creation – including targeting, creative and measurement.
Digital ads drive in-store retail media to an inflection point
In-store retail media is transforming shopper marketing into a more interactive and addressable form of advertising, innovations that may help to sustain the growth of profitable ad businesses in the face of stiffening competition in the digital market. This is especially true for retailers with a large store footprint.
The IAB Tech Lab isn’t pulling any punches in the fight against AI scraping
Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab announced a new publisher-focused working group that aims to ensure pubs are fairly compensated when AI scrapes their content for training
Pinterest has ‘effectively become an AI-enabled shopping assistant,’ CEO says
The platform is focusing on AI-powered visual search and product discovery, leading to cumulative gains across the business, CEO Bill Ready said.
This week’s social media updates and new features to know
This week, we’re seeing more AI features take on tasks from language translation to ad targeting. There are also new updates to performance insights and hashtag limitations. Let’s dive in and see where these new features can benefit you the most. Including Meta, X, Threads and more
Parks: Social video now accounts for 20% of TV viewing
Viewers watch more social video weekly than pay TV and broadcast according to Parks Associates.
Streaming continues ad revenue gain on linear TV, study says
Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.
Google AI unlocking privacy-based results for iOS advertisers
Measurement has changed under Google for iOS apps. It is based on privacy — similar to an expanded, on-device conversion measurement solution that uses app event data that has been de-identified to improve campaign optimization and reporting. This technology protects user privacy, as user-identifying information never leaves the device. This means that data is never disclosed, even to Google.
Brands are producing original series for social. Here’s why
Short-form, original series like Brooklyn Coffee Shop, which satirizes café customers, and Bistro Huddy, which portrays a fictional restaurant with all characters played by creator Drew Talbert, are growing in popularity online, and brands seem eager to get in on the action.
Social agency Superdigital now part of Accenture Song
Superdigital, which has outposts in New York, Boston and Los Angeles, is now part of the consulting firm’s digital marketing operation Accenture Song, bolstering a swath of social capabilities including audience and community strategy, content, commerce and measurement.