After five year boom, OOH’s momentum shows signs of slowing
Out-of-home (OOH) spend in major global ad markets has finally surpassed pre-pandemic levels, but growth appears to be plateauing in line with broader challenges to the media market.
Out-of-home (OOH) spend in major global ad markets has finally surpassed pre-pandemic levels, but growth appears to be plateauing in line with broader challenges to the media market.
Dentsu attributed most of the decline to its international operations – including a 3.4% decline in net revenue in the United States and Canada – and separately announced some “progress in the restructuring†of its international business, but did not disclose any significant changes related to it as part of this morning’s announcement.
The Xpress Trolley allows shoppers to scan-and-bag items as they go, track a live running total, and pay directly on the trolley without needing to stand in a queue or bag products at a traditional till point.
From the burbs to big city lights, eKasi hustle and everything in between.
The biggest boosts came from textiles, clothing, footwear and leather goods, which grew by 4.6% and added 0.8 percentage points to overall growth, and hardware, paint and glass, which rose 5.4% and contributed 0.4 percentage points.
Time Out, the global brand dedicated to inspiring and enabling people to experience the best of the city, has officially launched in Johannesburg.
It’s time to set the record straight. The OMC is the backbone of credible OOH measurement.
Following several media reports on the South African Broadcasting Corporation’s (SABC) development of its new sales operating model, the public broadcaster has clarified that it is not engaged in a process aimed at reducing headcount in the sales division.
No longer just a tool for counting footsteps, location intelligence is a strategic asset for understanding consumer behaviour in the real world, offering insights into movement, behaviour and intent. In other words, an invaluable tool for marketers and brand strategists.
The 2025 IAB Bookmark Awards winners were announced last night, 14 August, at a glittering event at the Galleria in Sandton, with Ogilvy and its client, KFC, named Best Digital Agency and Best Digital Brand.