Author name: chloeml

Global

Dentsu reports 3.4% first half decline, cites international

Dentsu attributed most of the decline to its international operations – including a 3.4% decline in net revenue in the United States and Canada – and separately announced some “progress in the restructuring” of its international business, but did not disclose any significant changes related to it as part of this morning’s announcement.

Local

SABC clarifies sales operating model and R704m funding

Following several media reports on the South African Broadcasting Corporation’s (SABC) development of its new sales operating model, the public broadcaster has clarified that it is not engaged in a process aimed at reducing headcount in the sales division.

Local

Location data: Bridging data science with media strategy

No longer just a tool for counting footsteps, location intelligence is a strategic asset for understanding consumer behaviour in the real world, offering insights into movement, behaviour and intent. In other words, an invaluable tool for marketers and brand strategists.

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