Samsung has confirmed that some of its Family Hub smart refrigerators in the United States will begin displaying advertisements, sparking debate among consumers who have spent thousands on the high-end appliances.
This chatbot is intended to help users find matches who are more closely tailored to what they are looking for. For example, Meta might suggest users ask it to find “a Brooklyn girl in tech,†or a user could ask the AI to help refine their profile.
Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking media channels and brands in 2025. Smarter media planning starts now.
Channel Factory, the global brand suitability and contextual advertising platform, today announced the official launch of its guaranteed Cost Per Lead (CPL) solution, designed to address one of the most overlooked and unmeasurable challenges in modern marketing: the consideration stage.
Both AB InBev and Netflix bring people together through shared passions like sports, food, music, and comedy. Together, the companies will create even more enjoyable experiences for legal drinking age fans around the world and connect with audiences in new and exciting ways.
Attention obviously matters to advertising, with strong evidence that high-attention media supercharges the creative that runs on it. Ads on high-attention media also enjoy some of the effects of that media, with news brands’ perceptions of quality, trust, and awareness one of the most important services they confer on advertisers – all critical to driving advertising profitability.
From lip gloss phone cases to tequila keychains, brands are creating products meant to hold and display their products to build awareness and affinity.
High-attention media campaigns deliver significantly better business outcomes compared with low-attention ones, according to a study from news publishing marketing body Newsworks, attention measurement company Lumen and effectiveness expert Peter Field. It found that media campaigns in high-attention formats boost market share by 12%, thanks in part to a 17% uplift in brand effects.
Every agency has access to the same DSPs, the same optimization algorithms and the same measurement tools, which means that true competitive advantage becomes nearly impossible to achieve. For agencies willing to invest strategically in technology, building proprietary capabilities isn’t a distraction from their core business; it’s an evolution that can help them deliver better outcomes for clients.
A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind.