The digital marketing landscape is undergoing a seismic shift. As third-party cookies disappear or deteriorate and consumer privacy takes center stage, marketers face a pivotal choice: adapt or become irrelevant. Success in this new era means moving beyond mere compliance to build strategies rooted in trust.
APAC markets are redefining performance media by prioritising attention over exposure, and what marketers elsewhere can learn about turning attention into a competitive advantage.
The reason behind this growth is no secret – What’s Next has continually featured exceptional guests and insightful conversations. This was true from the very first episode, which featured venture capitalist and business leader Michael Jordaan.
Reddit’s advertising business grew by 84% year-on-year in the second quarter, reaching $464.8m. The growth, up on the 61.0% increase in the previous quarter, further cemented Reddit’s position as the fastest-growing major social platform in 2025.
“We’ve developed this feature with our audience in mind, and data costs remain a key barrier for many South Africans when it comes to streaming. With the new download functionality, we’re putting the power back in the hands of our viewers—giving them control over how and when they enjoy their favourite shows,†added Junior Qwabe, eMedia’s CTO.
For years, out-of-home (OOH) advertising was measured by audience size and impressions. Easy to report, yes – but those numbers only tell us who might have seen an ad, not whether it connected or drove any shift in awareness, perception or intent. Attribution changes the game.
We get an exclusive first look at the ANA’s Data Solutions Framework for Marketers – broken down in this quick, no-jargon guide with what you need to know.
NBC Universal International Networks & Direct-To-Consumer will debut Bravo Africa on 7 October on DStv, replacing E! Africa, which has steadily increased its offering of Bravo content.
If you’ve ever questioned where mom influencers belong in your marketing strategy, the answer is simple: everywhere. Let’s walk through the influencer marketing funnel and see how the right content creator can move a mom from awareness to loyalty.
According to data from consumer insights researchers, KLA, South Africans are starting their festive shopping earlier each year – a notable trend driven by deal-hunting, digital convenience, and a desire to avoid last-minute chaos.