Among 20 leading liquor suppliers, Edward Snell & Co. achieved the highest score for ‘Overall Performance’ within the spirits category which rates engagement drivers such as ‘Partnership,’ ‘Execution,’ ‘Reputation,’ and ‘Vision,’ as part of assessment criteria.
Jacaranda FM has welcomed Ravi Naidoo as its new Programming And Content Manager, effective Tuesday, 1 April.
The legal bid to stop South Africa’s analogue switch-off set for the end of March is before the Gauteng High Court, and communication minister Solly Malatsi’s representation has accused E-tv of fighting to protect its commercial interests.
If South Africa follows through with the 31 March analogue switch-off deadline, a date being challenged in court today, the SABC risks losing a quarter of its viewership at the end of the month.
After working on its integration with Google Analytics over the last year, Meta is now inviting more ad account managers to link their Google Analytics data into Meta’s system, in order to feed in more traffic insights to help improve ad performance.
What’s the best time to post to each social med platform? The answer, of course, is relative, with various factors coming into play, including the specifics of your business, your target audience, regional considerations, the content that you’re actually posting, etc.
Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years.
Investment in TV advertising makes performance media spend go further, according to a new study by GroupM.
Influencers have long played a role in brands’ bids at relevance with young consumers. What happens when they climb to the top of the strategy agenda?
No warning, no opt-out, and critic claims … no consent.