CTV campaign brand reach: Lots of room to grow
CTV now accounts for 17.9% of viewing time in 2024, but only 7.4% of total media spend, per eMarketer.
Regulatory crackdown for social media in 2025
Social media platforms across the globe may see intensified regulation in 2025, amid an anticipated shift in how governments deal with big tech.
Why South Africa’s public TV ratings have been ripped away
South Africa’s official TV ratings have been pulled from public view since 2025—a move industry insiders call a major step backwards.
‘Dead internet theory’ is back thanks to all of that artificial intelligence slop
The “dead internet theory” suggests much of today’s online content is generated by artificial intelligence agents, rapidly creating posts and images to drive engagement on platforms like Facebook, Instagram, and TikTok, according to the University of New South Wales
Google Ads to show ads in the top ads position, also in the bottom ads position
Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.
Higher brand equity drives in-store effectiveness
Brands with higher equity show lower price sensitivity and better in-store ad results, per a U.S. diet soda study
IAB SA: 6 key trends impacting influencer marketing
While 98% of marketers feel that influencer marketing is effective, less than one percent of agencies are spending a proportional amount on it.
ChatGPT owner interested in buying Google Chrome
OpenAI would be interested in buying Google’s Chrome browser if a federal court orders it to be spun off, the head of ChatGPT said in a court hearing Tuesday.
The industry needs to explore new ad models ASAP
Why are we not talking about ad avoidance? Some studies show 64% of U.S. adults actively avoid ads, while 88–96% of mobile users opt out of tracking.
A first for Switzerland: Measuring de-duplicated reach for online video and TV campaigns
Migros and Kantar Media successfully tested a method to standardize and combine online video and TV campaign reach, aiming to turn it into a market-wide solution.