OOH’s original influencer: The campaign that made the industry look up

It began as a bold idea from DOOH.co.za – South Africa’s leading Out-of-Home (OOH) news and industry platform – to remind the world that before hashtags, filters, and sponsored content, there was OOH: the original influencer. Months later, The OG Influencer has done precisely that — sparked conversation, turned heads, and reignited pride in the billboard’s power.

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How brands can stay relevant as ChatGPT Atlas redefines discovery

Search is ever evolving and OpenAI’s new web browser, ChatGPT Atlas, has arrived to change how audiences may discover and interact with content as we know it. Built around ChatGPT, Atlas integrates AI directly into the user’s workflow, letting it suggest next steps, summarise research, automate tasks, or even act on behalf of the user — all while keeping privacy and data under control.

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