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South Africa’s real unemployment rate is 15%

SA’s real unemployment rate is 15%, as many of the individuals who are formally unemployed earn income in the informal sector. This means that they do not feature in formal statistics produced by bodies such as Stats SA, leaving SA with an inflated unemployment rate of 32.7%. Informal economy expert GG Alcock explained this phenomenon on a recent Common Sense podcast, where he discussed the township economy.

Global

How Columbia’s ‘Expedition Impossible’ generated worldwide buzz

Instead of relying on paid advertising to do the leg work through conventional product messaging, this campaigning leans into humour and absurdity to capture public attention and drive marketing. One of the platform’s most successful campaigns was ‘Expedition Impossible’, where Flat Earthers were issued a challenge to dust off their boots and prove that the Earth is indeed flat and has an edge. The premise was deliberately provocative: if participants could find the edge of the Earth, the CEO of Columbia, Tim Boyle, promised they would win ownership of the company.

Local

Matrix Communications Group launches new consultancy practice

“Growth without coherence is just activity. What we are launching is not another advisory firm. It is a fundamentally different way of working, one that connects people, data, human insights, strategy and technology into one cohesive, forward-looking plan. Businesses deserve partners who can see the whole picture and provide effective solutions,” says Kgaugelo Maphai, Group CEO of Matrix Group.

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