CTIA sees record 3 million international passengers in 2024
Cape Town International Airport (CTIA) has achieved a record-breaking 3 million two-way international passengers in 2024, marking a 10% increase from the previous year.
SABC TV Licence levy for cellphones proposed
The South African Broadcasting Corporation (SABC) is on the brink of financial disaster, and controversial solutions have been proposed to transform its funding model and save it from collapse.
2024 in-app purchase revenue up to $150bn, but app downloads decrease
In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn.
HOT 102.7FM enhances digital offering with new online music stream
HOT 102.7FM has launched a new ‘white label’ music stream online. This follows the launch of four new HOT 102.7FM online streams, called ‘HOT ROCK’, ‘HOT FUNK’, HOT EASY’ and ‘HOT CLUB’, which saw the station start delivering four new music streams via its website and app, each focused on playing a specific genre of music.
Coca-Cola and SA Rugby reunite with groundbreaking 4-year sponsorship
Two iconic brands, Coca-Cola South Africa and the South African Rugby Union (Saru), have reunited with the announcement of a groundbreaking four-year sponsorship that includes the reigning world champions, the Springboks, the Springbok Women, and Springbok Sevens men and women as well as the Junior Springbok teams.
Are you ready for the future of ads?
The fact that it’s now possible to monetise valuable first-party audience data – collected directly from customer interactions online and offline – is transforming the entire field of advertising.
Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner
The Ogilvy Africa Network has launched Ogilvy One in Sub-Saharan Africa (SSA), with Jason Smit appointed managing partner to lead the specialist digital service offering.
YouTube trends report reveals 7 significant shifts
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.
Ranked: AI models with the lowest hallucination rates
As AI-powered tools and applications become more integrated into our daily lives, it’s important to keep in mind that models may sometimes generate incorrect information
Advertisers can now see if Amazon’s streaming ads drive sales at Walmart and Target
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too.