Author name: chloeml

Global

Synthetic data is rewriting the rules of measurement

Synthetic data offers a compelling solution. Organisations can generate statistically representative versions of their proprietary data and share them with measurement partners—preserving privacy while restoring analytical depth. It enables analysis of customer transactions or niche audiences without exposing personal data.

Global

Pinterest shares rising trends in new report

Pinterest said that its report reveals a cultural shift away from perfectionism and reinvention, and toward brands, foods and experiences that enhance self-expression, comfort and positive vibes. As per Pinterest: “People want to feel good about their lives in 2026, not upend them.”

Global

Why Meta’s Moltbook acquisition changes all

Meta Platforms on Tuesday acquired Moltbook, the internet forum launched in January 2026 for artificial intelligence (AI) agents, imitating Reddit’s format, where humans simply observe. The web is shifting from tools that answer questions to agents that execute tasks.

Local

NIQ State of the Retail Nation: South African FMCG retail lifted by economic tailwinds

NielsenIQ (NIQ) South Africa has released its State of the Retail Nation analysis* for the calendar year of 2025, showing healthy growth in retail sales value and volume. South African consumers spent nearly R683.3bn on fast-moving consumer goods (FMCG) through traditional and modern trade channels during the year under review. This represents year-over-year value growth of 5.7%, with unit sales increasing by 6.7%.

Local

SA Retail Ad Spend Report 2026

An overview of retail advertising investment in South Africa from October to December 2025, including ad spend levels, media mix, and competitive activity across major retailers. Get the report here.

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