The announcement marks a major step forward for Samsung shoppable CTV, extending interactive, remote-enabled ad experiences to Samsung TV Plus, the global FAST service of Samsung Electronics. Samsung TV Plus surpassed 100 million monthly active users (MAUs) worldwide this year, underscoring the growing strength of FAST as a premium advertising environment.
As South Africa’s grocery delivery market becomes increasingly competitive, Pick n Pay is betting that the future of online shopping will be driven by conversation rather than search.
Australian media owners face a growing threat beyond shrinking advertising budgets: agencies are increasingly winning pitches with media rates publishers never agreed to honour, setting off a race to the bottom that risks undermining premium journalism and advertising effectiveness.
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Google is discovering that the legal protections built for search engines may not extend to AI-generated answers, as European courts and regulators move to hold platforms accountable for the information their systems create and present. A German court has ruled Google can be held directly liable for false or defamatory claims generated by its AI Overview feature.
Instagram is ramping up its efforts to attract more viewers on television in a way that may look very, well, old-school.
Truthset’s Data Rated Audiences are now embedded in Magnite’s platform, giving buyers deterministic identifiers to activate premium inventory with validated data across CTV and open web.
OpenX has announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers quality, control, and performance across every stage of the media workflow.
The annual study finds social media and video platforms have, for the first time, surpassed news organizations’ websites and apps as the most widely used source of online news worldwide. A majority (54%) of respondents say they access news through social or video platforms, compared to 51% who use news websites and apps. Younger audiences are driving much of that change.
Cheap reach has become marketing’s biggest blind spot, with new research suggesting brands are sacrificing growth by optimising for low-cost impressions that consumers see but rarely remember.