Campaigns that include audio deliver significantly stronger business outcomes than those without it, according to a global effectiveness study. Unveiled at Cannes Lions by marketing consultant Mark Ritson (pictured), the research further found that audio’s profit contribution scales with media spend at an average of +75% across all campaigns.
New research found that large majorities of consumers are less likely to trust ads made by AI and less likely to buy from brands that use AI-generated ads.
PP Enterprise Solutions has signed a multi-year strategic collaboration agreement with Amazon Web Services (AWS), deepening its role as a commerce and customer experience partner helping enterprise brands move generative and agentic AI initiatives from experimentation to large-scale deployment
Omnicom just took a major step forward in solving CTV’s long-running frequency capping problem. These new features enable post campaign measurement of a campaign’s reach, frequency and performance across multiple streaming publishers and linear TV broadcasters within a single clean room instance.
A court case in the US over allegations that Google collected app-based activity and other information about users, even when they had opted out, has spread to SA, raising privacy concerns about how the search giant used South Africans’ activity.
The new channel — Novelas+ —has become the top Canal+ channel in French-speaking Africa in terms of audience size. “From 1 July, South African telenovela fans will have their own English-speaking version of the channel, where they can tune in for dramas from Latin America, the United States, Portugal, and Turkey,” it said.
Seeff Open House – a premium lifestyle magazine that redefines what a property publication can be, and establishes itself as Africa’s largest property lifestyle title will launch in Spring with a print order of 50,000 copies.
With the first winners announced on Monday evening, 22 June, Joe Public has kickstarted South Africa’s Cannes 2026 campaign with a Bronze Lion in the Audio & Radio Lions.
Tractor Outdoor has expanded its digital footprint with the addition of several new sites across Cape Town and Johannesburg, further strengthening its national network while reinforcing its dominance in the Western Cape.
South Africans are visiting shopping malls less than they did, staying for shorter periods, and their trips are more deliberate. Online shopping and lifestyle changes have fuelled South Africa’s changing shopping habits, and shopping malls are reimagining their purpose to keep customers coming through its doors.