For the first time, marketers, advertisers and media agencies can trend five full calendar years of South African consumer behaviour, media consumption and spending patterns from a single, nationally representative dataset.
Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.
Media24 has won the International News Media Association (INMA) Global Media Awards’ Best in Africa for Saturday Night Fitness. The Awards’ aim is to surface innovation and best practices in news brands, optimise the use of media features, subscriptions, products, advertising and commerce, and newsroom transformation.
The experience economy sends a clear signal about where brand investment can still create differentiated impact. In an age where AI can generate endless digital content in seconds, a counterintuitive trend is reshaping marketing: people are craving real, tangible, in-person experiences more than ever before.
Despite everything advertisers hear about the benefits of performance using agentic and generative AI in ad campaigns, marketers face challenges finding the budgets, implementing the technology, and understanding exactly how it works. Taboola commissioned a survey of 200 marketers responsible for performance strategies at their respective organizations.
Stats from Standard Bank show some remarkable trends among first-time home buyers – they’re getting younger, more women are receiving mortgage loans, and Gauteng accounts for nearly half the national affordable home loan uptake.
Is the data powering your ad campaigns accurate? Chances are, it depends. And chances are, it’s costing advertisers anywhere from 30–60% of ad spend due to mistargeted audiences. The Measure sat down with Chip Russo, CRO/President at Truthset, the company validating the consumer data powering the trillion-dollar advertising industry.
Integral Ad Science, the media measurement and optimisation platform provider, has launched IAS Total TV to provide real-time publisher-enabled content-level transparency measurement. This product indicates genre, age rating, language, channel classification, title and programme-level data.
There is an ongoing debate about whether advertisers are ready for agentic agents to take complete control of advertising platforms — and even rewrite them in real time with the ability to create, build and serve personalized ads to consumers.
The Cannes Lions International Festival of Creativity announced today that AB InBev is the 2026 Creative Marketer of the Year. It’s the first time that a single company has won the award three times – it also won in 2022 and 2023.