The numbers were not supposed to be this good. As 2024 drew to a close, the most optimistic forecasts for United States digital advertising placed 2025 spending somewhere between $340 billion and $355 billion. What actually materialised exceeded even the upper end of those projections.
Ford Motor Company’s (Ford) communications director, Dustin Chick, will receive an Outstanding Individual Achievement award from Provoke Media. In addition, Provoke Media’s top African PR agencies for 2025 are Retroviral and the South African operation of global public relations agency We. Communications – the first time it has awarded two trophies for African agencies.
OFM celebrates its 40th year in broadcast in 2026. Over this time, the brand has remained true to its audience needs for music, news, and information.
In a publishing landscape where consumer and B2B titles are shrinking, TFG’s magazine portfolio is bucking the trend. Instead of contracting, it’s surging rapidly, consistently and against all market expectations.
Horizon Media is testing a new artificial intelligence solution from marketing intelligence company Sightly and AI research firm Vurvey Labs that detects cultural shifts mid-campaign and adjusts media decisions accordingly, per details shared with Marketing Dive.
60% of users trust AI engines at least somewhat, but nearly the same amount feel AI has influenced their opinions, per a Shift study.
The Black Billboard Owners Alliance (BBOA) welcomes the decisive action taken by the City of Johannesburg to remove illegal billboards across the metropolitan area.
Research from OM Media Trials and Zefr finds ads running next to some AI content perform well.
Marketing teams everywhere are under pressure to do more with less. Budgets are scrutinised, performance is expected to improve every year, and the digital ecosystem we operate in has become increasingly complex.
Today Die Papier, the new weekly Afrikaans newspaper from Novus Media, launches, available nationwide in print and online through its digital platforms. It will be published every Friday in both print and digital formats.