The newly redesigned platform has been built with the industry in mind, offering an improved user experience and expanded functionality that makes it easier than ever to stay connected, informed, and engaged.
As media channels multiply, consumer behaviour evolves and accountability expectations grow, South Africa’s media industry faces a new challenge: ensuring that talent development keeps pace with the realities of modern media planning.
Naspers, which claims to be the largest primary listed company on the JSE, has completed its transformation from a traditional holding company into an active operator of AI-driven lifestyle ecosystems across Latin America, Europe and India. “Every one of our ecosystems is now profitable, and our free cash flow – excluding Tencent – continues to grow,” Naspers says in a trading statement released this morning.
AAA School of Advertising has launched a new brand positioning, “Where the Best Get Better”, underpinned by the guiding principle of the institution: “AAA is where legends are born”. The positioning aims to reflect both the school’s heritage and its future direction.
A fragmented measurement landscape. Currently, each RMN operates within its own measurement framework. Comparing performance across platforms like Takealot, Amazon, and Sixty60 becomes complex without a consistent approach to how metrics are defined and applied. Metrics such as ROAS, conversion rate, and even ‘sales’ are often defined differently depending on the platform.
The Academy makes its global debut at the Social Behaviour Change Communication (SBCC) Summit in Panama City, where Mediology’s media-led thinking will be shared with an international audience of behaviour-change professionals from around the world. The launch comes at a time when media and marketing are evolving at unprecedented speed.df
Nearly three years after launching as a competitor to Twitter (now X), Threads has reached 500 million monthly active users, the company announced Tuesday. The Meta-owned social platform also announced a series of new features launching today, including a “Your Algo” tool that lets users control what they see in their feed.
A new iSpot survey found 68.5% of marketers consider third-party measurement critical as streaming platforms fall short on attribution, programming data, and linear-streaming overlap reporting.
Overall CTV interactive ad engagement fell by half YoY, dropping from 1.84% of impressions in Q1 2025 to 0.92% in Q1 2026, according to a March report from BrightLine
Survey data from 1,008 consumers and 150 marketers reveals how AI is reshaping search visibility, brand trust, GEO, and content strategy