As AI search becomes conversational, prompt patterns reveal how questions evolve and how content appears in search results and AI answers. A growing share of search interactions now begins inside generative systems.
Netflix is opening its advertising platform to Amazon audience data, giving brands a new way to target viewers on the streaming service using real-world shopping and browsing behaviour.
Industry ratings watchdog the Media Rating Council (MR) this week disclosed major problems in Nielsen’s Big Data + panel measurement service that have caused “seemingly unusual changes” in its audience estimates, including a double-digit decline in adults 25-54 viewing, as well as other issues.
Creative concepts attract the spotlight and, if we are honest, the oohs and aahs and extended debates. Media? “Can we cover that in the last 15 minutes please? We are running over.”
The deadline for finalising the South African Broadcasting Corporation’s (SABC) new funding model has passed, and the public broadcaster’s bigwigs want a household tax to replace the TV licence.
Agencies can now use a single login to monitor all merchant clients — with proactive alerts designed to catch issues across accounts early.
Users who have noticed a dip in their social media performance metrics over the past year are not imagining things.
The global agency model is at a turning point. This is what the research is showing, but it is also the experience of top clients and creative and media agency leaders.
French media group Canal+ said on Wednesday its African unit MultiChoice had lost subscribers and it expected revenues from the business to decline, leaving its shares on track for their worst day ever.
Jacaranda FM has officially entered a new era of broadcasting with the launch of its brand-new, state-of-the-art flagship studio. This cutting-edge space represents a major leap forward in broadcasting technology and is a fully digital, future-ready space designed to elevate the station’s signature feel-good content across audio, video and digital platforms.