Meta is reportedly working on two new agentic artificial intelligence tools, which would enable users to let its AI systems conduct tasks on their behalf, including shopping, with minimal human guidance.
Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.
The advertising industry is witnessing a significant shift as leading agencies like WPP explore pay-for-performance (PFP) models, tying their compensation directly to measurable sales and brand outcomes rather than billable hours, writes Big Chalk Analytics’ Rick Miller.
The internet’s bargain has historically been simple: Give up a little data, get a lot of relevance. In recent years, regulators tightened the terms, platforms trimmed the most sensitive targeting, and the industry declared progress. Yet a study from Australian researchers suggests the system never really changed.
Paramount Skydance finished the first quarter with $7.3 billion in revenue, representing a 2% year-over-year increase. Meanwhile, its planned acquisition of Warner Bros. Discovery (WBD) is proceeding apace. It expects to finalize the deal by the end of Q3.
The key findings show that seven in 10 shoppers are likely to trust personalised ads, compared to generic advertising, which is trusted by just a quarter. It also finds that 91% are comfortable sharing transactional data if it leads to more relevant advertising.
Retail media struggles with fragmented, self-reported measurement that is difficult to compare across platforms. It needs to change, as advertiser expectations are more sophisticated, says IAB Europe’s Marie-Clare Puffett.
Netflix is stepping deeper into mobile-first behaviour with the launch of Clips, a new vertical video feed designed to make content discovery faster, more intuitive and more aligned with how users already consume media on their phones.
In advance of this week’s Association of National Advertisers’ Advertising Financial Management Conference here I spoke with Ralph Pardo, CEO of Omnicom Media North America and a speaker at the event, about today’s ever-changing media environment.
There is an ongoing debate about whether advertisers are ready for agentic agents to take complete control of advertising platforms — and even rewrite them in real time with the ability to create, build and serve personalized ads to consumers.