Why data accuracy matters more than data scale amid the rise of AI
In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian MacPherson
DoubleVerify introduces AI engine to enhance agentic advertising
As DoubleVerify continues to invest in AI to reshape the future of digital advertising, DV Neura enables access to customer insights and performance data through open agentic protocols and specialised agents.
Pause ads generate nearly twice the attention of traditional spots: New WunderKIND research
We’re moving into the next phase of CTV advertising, where user-first formats are undoubtedly more effective,’ said WunderKIND’s Adam Gendelman.
Social media is the leading source of news, per Reuters
The 2026 Digital News Report found that people rely on social media for news more than TV or news websites, with TikTok and Instagram influence increasing.
Unlocking fandom: How streamers stand out in a crowded space
Media marketers are increasingly relying on social media, creators, live events and emerging formats such as microdramas to break through a crowded streaming landscape, executives said at a recent industry event.
UK government draws a line in the sand with social media ban
On 15 June, the UK government announced that it will ban social media platforms from offering services to under-16s. The government plans to use the same model for a social media ban as Australia.
New data challenges assumptions about weekly ad loads
Partnering with the Radio Advertising Bureau, Cumulus determined there are four approaches to reaching a radio station’s audience, ad schedules that vary based on format and a campaign’s goals. Those four are: a minimum/very light schedule, a maintenance/light schedule reaching, a high impact/medium schedule and the launch/heavy schedule.
GAM launches a Chatbot for troubleshooting Ad Campaigns
Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. At launch, Ask Ad Manger focuses on three problem areas for ad ops.
ANA and 4As offer guidelines to make agency pitches more bearable
The agency pitch process is broken and expensive, yet it persists despite some calls to eliminate the practice entirely. Recognizing that reality, the Association of National Advertisers and the American Association of Advertising Agencies have issued a set of “Positive Pitch Principles” for both marketers and agencies to follow.
Templatisation and automation: Is planning losing its edge?
Are we, in our quest for standardised processes and automated solutions, sacrificing the very strategic, bespoke thinking that defines truly impactful media planning? asks Caroline Manning.