Dentsu brings back 360i brand as social-first solution primed for AI
The digital marketing services provider, which was folded into Dentsu’s creative banner in 2022, has an updated logo and will work on a fixed-fee pricing model.
WPP Media unveils prototype for new ‘Buyer Agent’ standard
The holdco says it was developed in partnership with industry standards bodies and big media suppliers and has already begun testing with Comcast, Disney, Fox, NBCU, Netflix and Paramount
WPP Media boosts ad revenue forecast, sees 8.9% growth
Things are looking up for the advertising business. Despite an economic environment buffeted by political instability and fighting in the Middle East, WPP Media has raised its global forecast for advertising revenue. WPP Media now sees global advertising revenue growing 8.9% in 2026 (excluding U.S. political spending), up from the 7.1% growth forecast it made in December.
Is it time for CMOs to demand outcomes, not activity, from their agencies?
Boards, CMOs and FDs are no longer asking who can run their campaigns, but rather who will share risk on producing the results that matter. Incubeta’s journey from a performance agency to what we are calling an ‘AI outcomes agency’ is in response to where the market is pointing, where the technology is leading, and to what clients in South Africa are asking for. Even if they don’t yet use this language.
ROOTS: SA youth: The myth of the digital-only generation
It’s easy to fall into the trap of labelling South African youth aged 18–24 as an entirely online generation. Caxton Media’s most recent national ROOTS consumer survey shows that while young people are highly digital, they move seamlessly between print, digital, social, retail environments and local news.
BrandMapp: South Africa’s consumer class youth is playing snakes and ladders
The majority are already earning, spending and making financial decisions in the real economy. They are already on the board, but at a life stage defined by ambition and transition.
SA’s print media sector is becoming more selective and disciplined
Print media is moving from tipping point to selective resilience. Novus Group’s 2026 Print Media Landscape Report shows a sector reshaped by hybrid models, targeted readerships, and operational discipline.
Private brands set to claim nearly 30% of South Africa’s FMCG sales
South Africa’s FMCG landscape is undergoing a structural shift and private brands are no longer a side story. They are now central to how retailers compete, how manufacturers allocate production capacity (and shelf space) and how shoppers make decisions under financial pressure.
From media partner to creative powerhouse: Mediology wins WWF South Africa
Mediology, a media-led ideas agency driven by an understanding of human behaviour, has been appointed as full-service creative and media agency for WWF South Africa – the country’s foremost conservation and environmental organisation.
Johannesburg cracks down on Engen, WeBuyCars, and Jeep
The removals, coordinated by the Joburg Property Company (JPC), in partnership with City Power and the Johannesburg Metropolitan Police Department (JMPD), have been implemented for months. However, these efforts have since escalated significantly, forming part of a widespread revenue-recovery and compliance drive.