Movie Room (DStv Channel 113), the 24-hour movie channel broadcasting across 50 countries in Africa, continues to expand its offering as a dedicated destination for movie lovers through curated programming, localisation initiatives and partnerships that support film culture.
Meta has announced that later this month, it will provide click-through attribution reporting that better aligns with tools like Google Analytics, while instituting a new attribution model designed to better capture the added value of social media interactions.
This week brings more creator options across Instagram and YouTube, including personalized Reel thumbnails and voice replies, respectively. Let’s take a deeper dive and see where these tools can be most beneficial. Featuring – Insta, X, Threads & YouTube.
The reason for the increased spending on CTV? 44% said it was CTV’s ability to reach highly engaged opt-in audiences, and 40% said it was the ability to combine TV’s branding power with digital precision.
There are a number of tools at agencies’ disposal, and “there’s still a mix of enthusiasm and fear about what that might mean” for the industry, one expert said.
Premium SVOD subscription growth slowed to single digits in 2025, marking a shift from years of double-digit expansion, according to Antenna’s latest “State of Subscriptions” report released Tuesday.
The report from WPP Media highlights five key capability categories crucial for competitive advantage in advertising through 2030: data assets, distribution, transaction capabilities, technology and content/media. The analysis underscores that no singular company currently achieves top performance across all categories, suggesting advertisers must make strategic choices and partnerships to cover their needs.
New research finds that most marketers (61%) are concerned about the threat AI poses to the creator economy’s peer recommendation model, but only about a third of consumers believe the technology provides high-quality recommendations or improves the customer experience.
Grocify founder Ethan Stander previously told MyBroadband he got the idea for the app from his girlfriend’s mom. Grocify pulls product prices from five major retailers’ online catalogues in real time, allowing users to see which store has the lowest price and how it compares with the other shops.
For the launch of its Cherry Fizz fragrance, AXE’s ‘Grab the Sweet!’ campaign transformed an unassuming bus stop in Athens into an interactive brand experience that didn’t just promote a product, but invited people to play with it.