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Meta is rolling out a new Family Center feature that allows parents to see the types of conversations their teenagers are having with its AI tools — marking one of its clearest moves yet toward transparency in teen AI use.
Nielsen has introduced Predictive Sales Lift, a new feature that helps marketers and agencies gain better insights into media campaign outcomes. Nielsen said it is introducing this new capability to address marketers’ needs for a holistic view of campaign outcomes in a fragmented media landscape.
A new study from Meta found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more than fame.
A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, the Middle East conflict and polarized client spending.
The 20th Metro FM Music Awards took place on Saturday evening at the Durban ICC in KwaZulu-Natal, preceded by a black carpet of half an hour, before the awards show began inside as a live broadcast on SABC+ and SABC1.
Consumers are drowning in messages while brands are drowning in options. The answer is to collapse the distance between signal and response, replacing periodic analysis with continuous adjustment and treating data not as something to be gathered, but as something to act on immediately.
Pinterest closed its tvScientific acquisition in February and has now integrated its audience data into the platform to power CTV ad targeting
Integral Ad Science today announced, ‘IAS Total TV’, a new comprehensive suite of Connected TV (CTV) solutions designed specifically to bring ‘linear-like’ transparency to streaming TV.
Omnicom Group has touted a 3.9% organic growth rate in Q1 off the back of US$5.6 billion in revenue from core operations and says it’s set to realise substantial cost reductions from synergies across the merging holdco groups.