Adidas has executed one of the most aggressive digital marketing transformations in consumer brand history, cutting traditional sports sponsorship spending and redirecting budgets toward data-driven digital channels, DTC platforms, and social media strategies that offer measurable ROI advantages.
November trading growth in South African shopping centres outshone December performance, according to the latest Clur Shopping Centre Index covering the last quarter and the full 2025 year.
The advertising, media and marketing industries are living in a golden era of media measurement. Almost everything can be measured – and is measured. And now AI is coming – promising the hope that every single piece of media and marketing collateral can be measured, with its impact assessed down to the finest detail. But have we gone a little too far?
The announcement comes shortly after Walmart’s wholly-owned South African subsidiary, Massmart, confirmed it was considering closing “around” 20 Game stores over the next few months.
On Wednesday, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. According to Nielsen, these insights help advertisers reach and resonate with target audiences, even on linear TV where one‑to‑one targeting is limited.
Snapchat announced on Wednesday that it’s hosting its first-ever awards show on March 21. The social media giant says the awards show, called “The Snappys,” is designed to celebrate “the creators shaping culture on Snapchat.”
Kagiso Media Radio has rebranded to Kagiso Connect to reflect the business’s recent growth into research, digital publishing, experiential marketing, and financial advisory services.
Kantar Media has unveiled a new brand identity, rebranding as Fifty5Blue following its separation from Kantar Group and acquisition by investment firm H.I.G. Capital in August 2025.
Agencies increasingly require radio to behave more like other addressable channels.
TikTok shared its annual Discover List this week, which highlights top creators in various fields, each of whom is helping to advance topical discussion and education in the app.