Author name: chloeml

Global

Alphabet exceeds $100 billion In Q1 and its profits almost doubled

Wall Street investors know that in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so it would seem while listening to company’s Q1 earnings, which were released on Wednesday.

Global

Advertisers can begin migrating Google ads into ChatGPT

Adthena this week launched the free migration tool, “AdBridge,” that converts Google Ads campaigns into formats accepted by the ChatGPT Ads platform. The tool is designed to save advertisers time by enabling them to repurpose campaigns for different platforms — a practice already used by Microsoft and Google.

Local

The most expensive lie in marketing

Michael Farmer, a veteran advertising strategist, recently published Madison Avenue Media Madness examining what digital advertising has really done to the world’s biggest brands over the past 15 years.

Local

Sorry, not sorry, says ProNutro manufacturer

ProNutro’s New Generation ProNutro has come under fire from consumers, but while the company has stated that “we are working on improving the mixability for a better experience”, it says it will not revert to the original product.

Local

Big moment for new DStv owner in South Africa

MultiChoice owner and DStv operator Groupe Canal+ has confirmed it will list on the Johannesburg Stock Exchange (JSE) on 3 June 2026. This came after the French media giant said it expected to list on the exchange soon alongside its annual results for the 2025 financial year.

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