Contextual differences matter for brands. Evidence from Context Effects shows that the right in-home viewing environment can lift ad recall by up to 6.3 times. The study identified key contextual factors, mood is one of them. When we are happy in the living room, ad recall increases by 41%, 14% when relaxed and 49% when connected.
Carat South Africa has been named Most Balanced Media Agency of the Decade, the first-ever SCOPEN award of its kind.This recognition marks ten years of sustained growth, strategic excellence and people-led innovation in a media industry transformed at unprecedented speed.
The figure, larger than previous overall cost-savings targets stemming from the deal, will be realized by reducing duplicative roles, offshoring and outsourcing.
Joe Public has announced that it has been voted Most Balanced Creative Agency of the Decade at the inaugural SCOPEN Africa Decade Awards, held in Johannesburg on Tuesday, 24 February.
Truecaller, the leading global communications platform, today announced a strategic reseller partnership with 365 Digital, one of Africa’s foremost digital marketing and commerce media specialists, to strengthen its advertising and monetisation ecosystem across South Africa and Kenya.
Epic Outdoor today announced a strategic partnership with ONYX Screen Media that brings Shell’s national Retail Digital Network into Epic Outdoor’s growing portfolio of premium out-of-home media assets.
Hot 102.7FM has announced the addition of highly regarded presenter Alan Khan to its on-air line-up, a signing that underscores the station’s continued upward momentum in the commercial radio space.
Streaming platforms and public service broadcaster (PBS) video-on-demand (VOD) services like ITVX and Channel 4 are to come under “enhanced regulation” by the UK media regulator, Ofcom, making them subject to the same scrutiny as traditional broadcasters such as the BBC and ITV.
Although the fundamental principles of building brands endure, the ways of pursuing them are in flux. Solving real consumer problems is still key, as is fostering emotional resonance and encouraging purchase with advertising.
A review of the riskier apps to use when it comes to protecting personal data finds Instagram and Facebook ranking first, collecting the most sensitive information like physical address, device, and user identity.