The automotive customer journey has fundamentally changed. Today’s buyers are influenced before they step into a dealership. This happens while commuting, searching online, or passing competing showrooms. By the time they arrive, they already have intent.
M-Net’s Mzansi Magic (DStv 161) will be rolling out 10 new mini-series starting from May, several of which are helmed by youth-led South African production companies. The plan is to strip these new mini-series from Mondays to Wednesdays, over a 10-week period, from 11 May and into July, three nights a week.
A Google Cloud AI director is urging teams to rethink SEO for the age of AI agents, introducing a framework for how machines consume content.
For media planners, this creates both complexity and opportunity. While reach is more dispersed, attention is deeper and less cluttered. Brands that diversify their channel mix can earn trust through relevance and utility, rather than relying solely on brand recognition. But how can they do this effectively?
This proactive approach helped us defend against bad actors. In 2025, we blocked or removed over 8.3-billion ads and suspended
24.9-million accounts, including 602-million ads and 4-million accounts associated with scams.
South African Public Relations (PR) agencies racked up 17 Provoke Media EMEA IN2 Sabre Awards, with five winners and 12 Certificates of Excellence.
Six million South Africans walked into a cinema in 2025. They switched their phones off, sat down, and paid attention. In what other medium can you say the same? With cinema you get your vodka martini shaken, not stirred and served with an olive. The brief deserves more than a casual pour.
Omnicom’s OM Intelligence found that excessive ad frequency can create “negative reach,” where overexposure harms brand perception. Its new report also says old rules of thumb for effective frequency no longer apply.
Approval recognises the role of locally produced marketing insight in advancing professional standards and continuous learning across the industry
OpenAI is testing a new ChatGPT Ads Manager interface, signaling a shift toward a more scalable, self-serve advertising platform. Advertisers are sharing their experience of a new Ads Manager interface for ChatGPT, signaling a shift toward a more mature advertising platform with real-time campaign control.