PepsiCo’s first creator-led product launch reimagines chips for Gen Z
The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creator content, culture and checkout.
Unilever CEO claims era of ‘corporate big brand’ ads is over
The time for ‘lazy marketing’ – where a couple of ads a year would suffice – is over, to be replaced by an “army” of influencers, says CEO Fernando Fernandez.
Ster-Kinekor R50 movie tickets winning in South Africa
Ster-Kinekor Theatres chief marketing officer Lynne Wylie told MyBroadband that Throwback Cinema admissions grew 526% in 2024 compared to 2023. Last year, attendance jumped by a further 86%.
Skeem Saam shatters soapie records
Skeem Saam, a soapie produced by Peu Communications, has reached a major milestone, breaking soapie records with 4.5 million viewers.
World Radio Day 2026: Why radio’s muscle matters more than ever
Radio’s strength lies in how well its different elements work together.
Intentional media integrated at a local level is SA media’s gamechanger
In essence, intentional media is content that people choose because it fits into their lives. It is media designed to support focus, understanding and everyday routines that helps people learn, unwind and make sense of the world without overwhelming them. This is a stark contrast to the prevailing approach of media overload.
Dentsu names new global CEO, reports A$2.9bn loss
Dentsu is overhauling its leadership after reporting a record A$2.9 billion loss. The holding company has also pulled back from selling its international business, and said that it plans to cut a further 1,300 staff in 2026, in addition to 2,100 job losses in 2025.
Omnicom swings to $941M Q4 loss after closing IPG deal
The company doubled its cost-synergy target to $1.5B and authorized a $5B buyback
Perplexity stops testing advertising
Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labelled ads can erode credibility.
Elon Musk outlines X’s progress and future plans
Elon Musk has shared some insights into growth projections for the X app, as well as how X is currently performing, as part of a broader all-hands meeting of the new, combined xAI and SpaceX group.