South Africans are increasingly turning spare rooms, kitchen tables and smartphones into business opportunities as side hustles evolve from extra income streams into essential financial lifelines.
SA’s consumers have cast their votes in the country’s comprehensive independent product survey. Product of the Year South Africa has announced the 40 winners of the 2026 Product of the Year Awards, recognising products and services that have stood out for innovation, relevance and real consumer appeal.
Two new comprehensive lifestyle platforms, News24 All That and Alles on Netwerk24, have just been launched, positioning themselves as the go-to destinations for product reviews, news, and shopping guidance across eight essential lifestyle categories.
As digital disruption reshapes how brands connect with audiences, AAA School of Advertising has responded with a landmark qualification: the Master of Digital Marketing, the first master’s degree specialising in digital marketing in South Africa.
The IAB Tech Lab has released new guidance on AI system bot-and-crawler management strategies to help publishers and content owners develop approaches that inform non-human agentic agents. The goal is to give companies across the advertising ecosystem a clearer understanding of how to manage and give access to non-human traffic on their websites.
AB InBev’s Hansa Pilsener has launched a new radio campaign taking a dig at gen Z’s work ethic versus the beer that’s brewed for people over 30.
Adding a third store in one seaside town grew sales by 40% and profits by over 60%.
One of the clearest examples of this shift is Business Agent for leads. Instead of relying solely on traditional click-through experiences, Google is introducing conversational AI interactions directly within Search Ads. According to Google Ads Liaison Ginny Marvin, prospective customers will be able to ask detailed questions about services, expertise, availability, or pricing and receive responses grounded in a business’s website content.
Edgars Club and Nu Metro have announced a new loyalty partnership aimed at expanding entertainment-led rewards for South African consumers.
African B Corp-certified digital agency, Rogerwilco has announced it has won five awards for its generative engine optimisation (GEO) and AI-driven digital work at the Marketing and Media Alliance (MMA) Smarties South Africa Awards.