South African marketers are still often forced to rely on global reports to guide their digital strategies. However, international data rarely reflects the realities of local platforms, audience behaviour, and market-specific challenges.
An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding misinformation – a structural governance failure raising urgent concerns for marketers, CFOs and boards across the country.
MultiChoice has launched numerous initiatives to make its DStv service more attractive, including lower decoder prices, split billing, and better streaming content.
Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. This is the point CTV has now reached, and it explains why the channel is becoming the first proving ground for agentic trading.
The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the birds-and-bees-type conversation by any means. But an important reality check. And I’m not the only one to think so.
Google will replace Dynamic Search Ads (DSA) with AI Max for Search, an AI-powered solution, for all advertisers. The news, announced Wednesday, focuses on all campaigns using DSA, automatically created assets (ACA), and campaign-level broad match.
YouTube is making changes to the way it delivers ads during popular livestream sessions, deciding to rely on artificial intelligence to pause ads entirely when a creators’ viewers are engaging with the video most.
Announcing its Q1 2026 results, Publicis showed a very strong start to the year, outperforming the industry for almost 20 quarters in a row, despite the volatile macro environment.
“The industry has invested considerably in rebuilding radio audience measurement on a sound and sustainable footing. Our responsibility is to honour that investment by ensuring that the data we release is robust enough to support real trading and planning decisions. That standard is non-negotiable,” says Gary Whitaker, CEO of the BRC SA.
As I’ve written before, AI-generated content has long passed the Turing Test, and traversed the Uncanny Valley, and the only thing separating our perception of what is AI vs. human-made — watermarks aside — is the context we perceive it in. Omnicom Media and Zefr’s just-released “AI Slop or Not” report delves into a lot of that