BrandMapp: South Africa’s consumer class is all in on AI
If one in six people globally now use AI tools, what does that look like in South Africa’s middle class?
Marketers wasting $7.4 Billion in CTV ad spending because of inaccurate data, Truthset reports
Truthset, which validates the accuracy of consumer data, estimates that $7.36 billion of the $38 billion spent on connected TV ads is being wasted because many campaigns aren’t finding their intended targets. The finding was part of Truthset’s State of Data Accuracy report.
SABC makes Afrikaans U-turn
The SABC has admitted it made mistakes in reshuffling and reducing Afrikaans content over the last three years without conducting thorough research on the potential impact.
Seven charts that show how SA may finally be turning the corner
Analysts think the country is fundamentally in a ‘better’ position than two to four years ago.
Tiger Brands appoints new Chief Marketing and Strategy Officer
Tiger Brands has appointed Lorraine De Graaff as Chief Marketing and Strategy Officer effective Sunday, 1 March 2026. Lorraine will report to the CEO, Tjaart Kruger, and will lead the Group Marketing and Research and Development team, partnering with the business on enabling growth across Tiger Brands’ brand portfolio.
DOOH once again proves itself highly effective at driving real-world action
A new case study conducted with Tractor Outdoor and a leading telco shows audiences exposed to a DOOH campaign were 45% more likely to visit a pre-determined retail location.
Juno Leads AGENCY SCOPE 2025 / 26 on Overall Client Satisfaction
Independent South African media agency Juno has been recognised as the Leading Media Agency for Overall Client Satisfaction, following extensive research conducted by global agency research consultancy SCOPEN.
DStv misses historical Winter Olympics coverage to fans dismay
DStv’s failure to secure the rights to the Winter Olympics currently taking place in Italy, is viewed by industry analysts as part of a much bigger trend, while fans are up in arms.
2026 Vision: The OOH trends shaping the year ahead
As we look toward 2026, the Out-of-Home (OOH) industry continues to evolve at an incredible pace; powered by technology, data, and a renewed focus on creativity and impact. The lines between physical and digital media are blurring faster than ever, transforming OOH into one of the most dynamic and measurable channels in the media mix.
The rise of interactive ads: How marketers are engaging users in 2026
Banner ads feel pretty dead at this point. Nobody clicks them, most people don’t even see them anymore because of banner blindness. Interactive ads took over and 2026 is where it stopped being experimental and just became how things work now.