Sea Cleaners and JCDecaux partner to remove the world’s worst outdoor ads
A study published in the Journal of Business Research, and validated for the local market by Nielsen, shows that when a brand appears as litter, people are willing to pay less for its products. 2% less. So every time a brand shows up as litter, they are running the most damaging outdoor ads imaginable. That’s why Sea Cleaners and JCDecaux, the global leader in outdoor media, have teamed up to combat litter and take those ads out of rotation.









