A Meta-commissioned study estimates the company’s platforms contribute R16.5 billion annually to SA’s economy and support 910 000 SMEs.
Youth sport is the most undervalued media opportunity in South Africa. Families watch it with the kind of emotional investment that professional sport can rarely match. SuperSport Schools has built a broadcast and digital ecosystem around that attention and it is now one of the most powerful contextual advertising environments on the continent. Here is why your clients need to be in it.
This year, HOT 102.7FM claimed seven wins in total: three Tower Awards and four Finalist Diplomas, beating its own record and making history as the first South African radio station to achieve this scale of recognition at the festival, says the station.
After 15 years of connecting South African consumers with millions of products, Takealot has established itself as the definitive voice on South African eCommerce behaviour.
45.5% of marketers consider business outcomes the most important factor when buying and negotiating media, per iSpot. The shift underscores how TV is evolving into a more performance-driven channel, especially as marketers face mounting pressure to justify ad spend.
Collaborations with creators across the globe and a 24/7 social content hub support the CPG’s largest sports partnership activation to date.
The Association for Communication and Advertising (ACA) and Effie Awards South Africa have extended the deadline for entries into the 2026 Effie Awards South Africa programme and encourage agencies, brands, media owners, specialist agencies and clients to make use of the additional time to submit their most effective work.
AdConnect in partnership with Adtopia have announced the addition of WildEarth TV to their commercial offering, bringing one of the world’s most distinctive wildlife broadcasting platforms to the South African advertising market.
Google has introduced a generative artificial intelligence (AI) model that pushes Gemini deeper into Search. Gemini 3.5 Flash, a reasoning model designed to power agentic workflows, is the newest generation of Google’s flagship model family. The company called it a new era for search.
