Why Gen Z is quietly switching off brands that don’t walk the talk
In 2026, brands that will resonate with Gen Z will be those willing to stand for something, even if it costs them something.
Havas Media Network retains Hyundai International assignment
For the 15th year, Havas Media Network has retained its media assignment for Hyundai Motor Group after a review, the companies confirmed late yesterday.
AGENCY SCOPE 2025: Creative and media agency rankings unveiled
Reputation, the study suggests, is now shaped as much by delivery and peer credibility as by visibility.
Dentsu SSA doubles down on business transformation with key appointments
In an era where 80% of senior leadership teams lack alignment on digital strategy, dentsu sub-Saharan Africa (SSA) is doubling down on its ‘Growth Transformation’ mission. We are thrilled to announce the appointment of Ansa Leighton-Buys and Matthew Landon to our Business Transformation (BX SSA) division.
Mobile-first shopping dominates as SA’s e-commerce surges
As South Africa’s e-commerce landscape continues to mature, 2026 is shaping up to be a year defined by keener value expectations, mobile-first behaviour and experience-led shopping.
The agentic shopper is running the cart. Can you keep up?
Southeast Asia’s eCommerce economy is booming, but cart abandonment remains a major challenge. Despite the region’s internet economy nearing US$330 billion by 2025, Asia Pacific records some of the world’s highest abandonment rates at 75%–87%, well above the global average of 70%.
This Week in social media: All the updates you need – 02/02/2026
Welcome to a new week of social updates. LinkedIn is providing more ways for users to show their AI literacy and skills with a verified identifier. This could boost employment options and help legitimize any upskilling or training you’ve been working on. Let’s take a deeper look and see what else has improved.
Caxton Media: The 5 trends shaping SA media in 2026
Trends covered – Let’s get phygital/ Treatonomics hit the sweet spot/ Connectioneering turns ‘mehs’ into must haves/ First-party flex: get to know your customers IRL/ Cultural intelligence – the new brand currency.
AI, zero-rating drive SABC Plus platform expansion
The SABC is stepping up its digital strategy with SABC Plus, introducing artificial intelligence (AI), gamification and expanding zero-rated content across the streaming platform. This is in an effort to make public broadcasting more accessible, engaging and inclusive, it says.
How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond
The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon from Coke’s advertising.