His current read is blunt. The world is not returning to the era of “globalisation on steroids”. Instead, marketers are operating in a more fragmented global pattern where growth is harder to find, risk is more unevenly distributed and market selection matters more.
Despite a slow start to the year as paid newspapers came under pressure in the first quarter of 2026, a stable performance from free newspapers meant that the overall newspaper circulation declined by only 1.3% year-on-year.
IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure – 82% of marketing leaders are already shifting their priorities.
Partnership brings Outmax’s AI capabilities to African markets, adding a new distribution channel in a high-growth digital advertising market, while delivering performance, transparency and measurable results to agencies and brands across the continent.
South African residents have gained access to a new free-to-view streaming platform, Afree TV, dedicated to showcasing African content at scale.
Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, generic signals.
Turn Left, LinkedIn’s official partner in Sub-Saharan Africa, today announced its partnership with global adtech platform Logan.ai, bringing a new generation of AI-powered, cookieless advertising solutions to agencies and brands across the region
The Audit Bureau of Circulations (ABC) Q1 (January to March) 2026 Circulation release shows that while magazine circulation came under pressure in the first quarter of 2026, magazines grew 8.1% in the year, lifted by the growth in custom magazines.
Dentsu is strengthening its commerce leadership with the appointment of Ansa Leighton-Buys. In this role, Leighton-Buys will lead the strategic development of commerce marketing across the dentsu network, working closely with brands and retailers to design connected commerce strategies that influence buying decisions across systems and accelerate measurable growth.
The framework evaluates the projected customer value over 52 weeks, enabling brands to gain deeper insight into sustained customer relationships and future revenue streams