The Loeries Official Rankings 2025, Joe Public dominates top spots
Find The Loeries Official Rankings 2025 here.
The ‘OMNi-fication’ of community radio advertising
For years community stations survived on the mercy of contributions from good Samaritans to stay afloat. But community matters more than the “poor cousin” tag, given the relationship they have cemented with listeners over the years. Its survival and success depend on its ability to report and verify clients’ advertising, offering comprehensive reporting, much to the delight of media planners and strategists.
NielsenIQ: South African consumers reset the rules for FMCG
SA consumers entered 2026 shaped by prolonged uncertainty, with rising living costs fundamentally changing how people shop and prioritise. Economic volatility, shifting expectations and evolving lifestyles are set to redefine the FMCG sector, requiring brands and retailers to rethink value, affordability, convenience and lifestyle relevance across income groups. Find the 2026 consumer trends here.
The video futures collective: Streaming video ads hold attention far better than TV
This study found that streaming video outperformed YouTube mobile by 66% on attention. It said streaming video beat large format out of home by 74% and linear TV by 80%. The study reported that streaming video exceeded scrollable social by 123% and display advertising by 161%.
Programmatic advertising on TV is set to increase this year
Streaming and CTV are eating into linear TV budgets, with programmatic ads opening the door for smaller brands, according to Comcast’s Travis Flood.
IAB unveils ‘Project Eidos’ to accelerate AI-enabled measurement
The IAB unveiled a new AI-focused audience-measurement initiative, revealing that half of surveyed advertisers and agencies already use AI in measurement, with adoption expected to reach 70% in two years.
Nielsen will use Super Bowl to test new measurement of live crowds that could boost sports, news, specials
TV networks and sports leagues depend on Nielsen to measure at-home audiences, but tracking viewers in bars, hotels and offices has long been contentious. Nielsen says it will debut a new co-viewing methodology during NBC’s Super Bowl LX broadcast on February 8, using wearable audio devices on panelists to more accurately capture shared viewing outside the home
The pDOOH emperor has no clothes
It begs the question, in its current state, is programmatic digital OOH a gimmick? Let me start by saying that I’m a big believer in OOH. But as we move further into 2026, I have to ask: Are we actually improving the medium, or are we just overcomplicating it for the sake of technology?
Netflix is testing vertical video features for mobile
The streamer plans to add video podcasts into its mobile feed and upgrade its mobile user interface.
How banking leaders are using digital sales and service to compete, grow and retain
According to a new report from Omnicom Media, consumer influence has fundamentally shifted, from institution-controlled messaging to distributed, consumer-driven validation. For retail banking executives, the rules of market share capture have been completely rewritten.