The key findings show that seven in 10 shoppers are likely to trust personalised ads, compared to generic advertising, which is trusted by just a quarter. It also finds that 91% are comfortable sharing transactional data if it leads to more relevant advertising.
Retail media struggles with fragmented, self-reported measurement that is difficult to compare across platforms. It needs to change, as advertiser expectations are more sophisticated, says IAB Europe’s Marie-Clare Puffett.
Heineken has appointed a new roster of Creative, Production, and Media partners to accelerate the next phase of growth for its Global and Power Brands portfolio.
Warc has released The Future of Measurement 2026 report, exploring the latest emerging trends in media and creative measurement. It focuses on three key areas: the shift to outcomes measurement; how AI is moving measurement upstream; and the rise of creative intelligence.
For the first time, marketers, advertisers and media agencies can trend five full calendar years of South African consumer behaviour, media consumption and spending patterns from a single, nationally representative dataset.
Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.
Media24 has won the International News Media Association (INMA) Global Media Awards’ Best in Africa for Saturday Night Fitness. The Awards’ aim is to surface innovation and best practices in news brands, optimise the use of media features, subscriptions, products, advertising and commerce, and newsroom transformation.
The experience economy sends a clear signal about where brand investment can still create differentiated impact. In an age where AI can generate endless digital content in seconds, a counterintuitive trend is reshaping marketing: people are craving real, tangible, in-person experiences more than ever before.
Despite everything advertisers hear about the benefits of performance using agentic and generative AI in ad campaigns, marketers face challenges finding the budgets, implementing the technology, and understanding exactly how it works. Taboola commissioned a survey of 200 marketers responsible for performance strategies at their respective organizations.
Stats from Standard Bank show some remarkable trends among first-time home buyers – they’re getting younger, more women are receiving mortgage loans, and Gauteng accounts for nearly half the national affordable home loan uptake.