This week, X has created an option to downvote replies. The goal is to personalize feeds but it may also have some negative effects. More on that below. Let’s see how these updates can be most beneficial to you and your social strategy – with updates also coming to Instagram, Facebook, Meta, and YouTube. Here’s what matters most
Social media platforms Instagram and YouTube have a design defect which means they are addictive, a jury in the United States has ruled.
This edition of the VMR explores video advertising trends for the second half of 2025. The report includes findings that build on the insights revealed in the previous VMR in both the United States and Europe.
The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover and more.
Site traffic doesn’t look the way it once did. And the dynamics impacting traffic feel like they’re changing every day. Crucially, publishers are asking: What’s actually happening to traffic, and how can they adapt? Charbeat’s latest report, Navigating The New Traffic Landscape, directly answers those questions.
In a new report by Africa Intelligence, MultiChoice executives are quoted as saying they’re frustrated and angry about having been sidelined in the decision-making process regarding content and other decisions.
Between October and December 2025, South Africa’s leading insurance brands invested approximately R1.21 billion in advertising across more than 97,000 executions. This report provides a clear breakdown.
Over 80 of the country’s sharpest creative and strategic minds drawn from SA’s marketing and publishing industry will join jury president Elizabeth Mokwena along with nine jury chairs to judge this year’s Bookmarks.
Product alone is no longer a differentiator. Experience has become the strategy. Consumers are not simply buying goods or services; they are assessing how easily a brand fits into their lives. Convenience, clarity and consistency now carry as much weight as quality or price.
North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global opportunity.