TikTok shares 2026 trend predictions for marketers
As per TikTok: “This year, we’ll see trends rooted in our Irreplaceable Instinct, representing a shift toward the curiosity, conviction, and care that connect us.”
BAT South Africa’s 50-year legacy ends as illicit market forces factory closure
BAT South Africa (Batsa) has issued a statement announcing that it will cease local production of factory-manufactured cigarettes (FMC) and close its sole South African manufacturing facility by the end of 2026, as a result of the devastating impact of the illicit cigarette trade on the local market.
Threads to roll ads out globally to all users
Threads will officially begin rolling out ads to all users across the globe the first week of February.
South Africa’s love for coffee signals a new era of work culture
It is January and South African offices once again filled with the familiar hum of post-holiday productivity; one ritual stands out as both comfort and catalyst, coffee.
Pinterest launches 2026 Planning Guide
Pinterest’s 2026 events guide groups moments into three types: calendar moments (fixed cultural or festive events), life moments (personal milestones), and big moments (rare global events that unite audiences)
One for all, all in one
5FM and Good Hope FM business manager, Masi Mdingane, on younger audiences, AI adoption and advertising.
How marketing will shift to reward-led marketing in 2026
The shift is underway in consumer behavior, brand strategies, and data rebuilding. After nearly two decades in reward-led marketing, I see 2026 as the year rewards move from accessory to operating system.
Netflix reportedly considering all-cash WBD Offer
Just 24 hours after the news that Paramount was filing a lawsuit against Warner Bros. Discovery, Netflix – the competing bidder for WBD – is considering revamping its deal to an all-cash offer, according to reports.
SABC 2 Introduces a New Era
This New Era signals a deliberate shift to relevant, emotionally resonant programming rooted in South African lived experiences. Confident in its audience and purpose, SABC 2 now unveils the first wave ahead of its full rollout on Monday, 9 February.
Beyond the hype: Teaching the machines about TV
If we don’t fix AI bias, autonomous agents will systematically defund premium media in favour of performance marketing. Jon Block explains how.