Kagiso Media Radio rebrands to Kagiso Connect
Kagiso Media Radio has rebranded to Kagiso Connect to reflect the business’s recent growth into research, digital publishing, experiential marketing, and financial advisory services.
Kantar Media rebrands as Fifty5Blue after H.I.G. Capital buyout
Kantar Media has unveiled a new brand identity, rebranding as Fifty5Blue following its separation from Kantar Group and acquisition by investment firm H.I.G. Capital in August 2025.
From inventory to insight: The evolution of radio planning
Agencies increasingly require radio to behave more like other addressable channels.
TikTok releases its 2026 Discover List
TikTok shared its annual Discover List this week, which highlights top creators in various fields, each of whom is helping to advance topical discussion and education in the app.
February Chart of the Month: We feel most relaxed when watching TV
Contextual differences matter for brands. Evidence from Context Effects shows that the right in-home viewing environment can lift ad recall by up to 6.3 times. The study identified key contextual factors, mood is one of them. When we are happy in the living room, ad recall increases by 41%, 14% when relaxed and 49% when connected.
SCOPEN names Carat South Africa as Media Agency of the Decade
Carat South Africa has been named Most Balanced Media Agency of the Decade, the first-ever SCOPEN award of its kind.This recognition marks ten years of sustained growth, strategic excellence and people-led innovation in a media industry transformed at unprecedented speed.
Global
Omnicom plans to reduce labour costs by $1B following IPG acquisition
The figure, larger than previous overall cost-savings targets stemming from the deal, will be realized by reducing duplicative roles, offshoring and outsourcing.
Joe Public Voted Most Balanced Creative Agency of the Decade
Joe Public has announced that it has been voted Most Balanced Creative Agency of the Decade at the inaugural SCOPEN Africa Decade Awards, held in Johannesburg on Tuesday, 24 February.
Truecaller Ads Platform now directly available to advertisers in South Africa and Kenya via 365 Digital
Truecaller, the leading global communications platform, today announced a strategic reseller partnership with 365 Digital, one of Africa’s foremost digital marketing and commerce media specialists, to strengthen its advertising and monetisation ecosystem across South Africa and Kenya.
Epic Outdoor unlocks the final piece of the funnel with national Shell Retail Network
Epic Outdoor today announced a strategic partnership with ONYX Screen Media that brings Shell’s national Retail Digital Network into Epic Outdoor’s growing portfolio of premium out-of-home media assets.