YouTube has launched its first-ever recap summary, which looks at the top trends and creators in the app from 2025, while it’s also launching a personalized summary of users’ own top content trends in the app for the year.
Google is rolling out a feature that automatically links Google Ads accounts with YouTube channels when the systems detect a strong data relationship between the two. The goal is to give advertisers access to stronger audience signals — automatically.
The study found that almost 80% of a streaming video advert is viewed attentively on average, versus around 20% in digital environments. The disconnect between an advert being served and an advert being seen obscures substantial waste.
Google today released its 2025 Year in Search list, but don’t mistake it for a ranking of the “top searches†or the “most searched†terms. This year’s recap focused on trending queries – the topics that grew the fastest compared with 2024.
Are you in the middle of mapping out your 2026 digital marketing strategy? This will help.
A new survey shows B2B marketers are undervaluing Out-of-Home (OOH), even as many quietly use it as a trackable growth channel. Outdated views on measurement remain the main barrier: 77% cite a lack of tracking, and 57% had dismissed OOH believing it wouldn’t reach their ICP.
Social media is becoming less social, TV is increasingly online, and a world-first law in Australia sets out what is and isn’t social media – but this opens up questions about what social media is and how marketing should think about investment in a world of blurred lines.
People are seeking meaning and human connection. Here’s how to put resonance, realness, and relationships at the heart of your content and marketing organization.
Omnicom today announced its post-Interpublic structure and leadership team, omitting several IPG legacy media brands—including IPG Mediabrands and Magna. It replaces them with a new Omnicom Media Group structure featuring six flagship media agencies: OMD, Initiative, UM, PHD, Hearts & Science, and Mediahub.
