Hot 102.7FM has announced the addition of highly regarded presenter Alan Khan to its on-air line-up, a signing that underscores the station’s continued upward momentum in the commercial radio space.
Streaming platforms and public service broadcaster (PBS) video-on-demand (VOD) services like ITVX and Channel 4 are to come under “enhanced regulation” by the UK media regulator, Ofcom, making them subject to the same scrutiny as traditional broadcasters such as the BBC and ITV.
Although the fundamental principles of building brands endure, the ways of pursuing them are in flux. Solving real consumer problems is still key, as is fostering emotional resonance and encouraging purchase with advertising.
A review of the riskier apps to use when it comes to protecting personal data finds Instagram and Facebook ranking first, collecting the most sensitive information like physical address, device, and user identity.
The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creator content, culture and checkout.
The time for ‘lazy marketing’ – where a couple of ads a year would suffice – is over, to be replaced by an “army” of influencers, says CEO Fernando Fernandez.
Ster-Kinekor Theatres chief marketing officer Lynne Wylie told MyBroadband that Throwback Cinema admissions grew 526% in 2024 compared to 2023. Last year, attendance jumped by a further 86%.
Skeem Saam, a soapie produced by Peu Communications, has reached a major milestone, breaking soapie records with 4.5 million viewers.
Radio’s strength lies in how well its different elements work together.
In essence, intentional media is content that people choose because it fits into their lives. It is media designed to support focus, understanding and everyday routines that helps people learn, unwind and make sense of the world without overwhelming them. This is a stark contrast to the prevailing approach of media overload.