What happens when 413,793 stolen chocolate bars become the most talked-about brand moment of the year? In March 2026, a bizarre story began circulating across global media. More than 400,000 KitKat bars, weighing approximately 12 tonnes, disappeared during transit across Europe.
In line with numerous other nations across the globe, Greece will impose a social-media ban on anyone under the age of 15, with Prime Minister Kyriakos Mitsotakis citing concerns surrounding proper sleeping habits, anxiety and phone addiction among younger teens.
Local South African consumers readily support retail loyalty clubs, with food and grocery programmes being the most popular and garage programmes ranking the lowest, Roots 8.1 has found.
The media industry does not have a content problem. It has a value problem. Editorial pipelines are optimised for volume. Commercial models are optimised for inventory. Organisations are optimised for internal alignment. Very little is optimised for actual user intent.
Publicis intends to integrate 160over90 with Publicis Sports, leveraging Epsilon data and technology assets. This integration aims to enhance Publicis’s capabilities in sports marketing, a sector that is increasingly seen as a high-value channel for brands.
Microsoft and Publicis Groupe have expanded their partnership to build a full-stack marketing platform that integrates legacy software systems, AI agents and identity-based data.
Effie South Africa has announced the introduction of two new local recognitions for the 2026 season, Agency of the Year and Marketer of the Year.
‘Our priority is to ensure customers continue to have a home for the stories they love.’
In 2026, the combined value of South Africa’s Top 100 brands rose by 12% to R771bn, marking a notable gain in the country’s economic recovery.
Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.