Welcome back, social friends! This week brings several updates to social ad campaigns, privacy options and managing time spent on social platforms. Let’s dig a bit deeper to see how these new social tools can help improve your strategy.
Key Takeaways:
• Numbeo’s Global Cost of Living Index
measures the price of goods, services, and rent
relative to New York City (baseline of 100).
• Traditional wealth hubs like Switzerland and
Singapore are the most expensive, while South
Asian nations like India, Pakistan, and
Bangladesh are the cheapest.
Almost half of consumers consider viewing social media videos and streaming services as “watching TV.â€
Radio’s influence on consumer decisions depends more on integration with other channels than on reach, according to a WPP Media and Oxford Saïd Business School study. It found 84% of purchases come from pre-existing brand bias, leaving just 16% open to lower-funnel advertising.
In what appears to be an industry-first shift that will enable advertisers to verify ads served to validated AI agents, ad-fraud filtering service DoubleVerify this morning unveiled the rollout of a new “DV AI Verification” service.
The long-awaited Googlebots are here. On Wednesday, Google announced the full rollout of its agentic AI tools, Ads Advisor and Analytics Advisor. Debuted at Google Marketing Live in May, the bots are now available for all English-language accounts, Google VP Dan Taylor said.
The Future of Media London 2025. The former VP of Global Media from P&G, Gerry D’Angelo, told last week’s The Future of Media London audience that speed is the biggest challenge any global planner faces today.
Charlie Makin heads to New York and finds an addressable TV market that’s shifting from experimentation to scaled execution.
After years of progress eliminating waste in programmatic media buys, the Association of National Advertisers has added new benchmarks for brand safety and “suitability,” including explicit risks to advertisers buying programmatic web and mobile ad inventory, as well as the sentiment associated with it.
AI is reshaping ad agencies, reducing the need for entry-level hires, according to Sunup: 91% of US senior leaders expect AI to cut headcount, and 57% have slowed or paused junior hiring. Sunup cofounder Brendan Shea discussed the impact on agency models, opportunities, and future trends with EMARKETER.