Author name: chloeml

Global

AI is rewriting the CTV advertising playbook

Generative AI is intensifying the streaming wars as marketers and streamers adopt AI-powered ad products, despite growing consumer distrust. While AI boosts efficiency in connected TV advertising, it also introduces disruptive costs, according to Needham analyst Laura Martin.

Global

Future of Media 2026: competing in the ‘intention economy’

We now have a clearer view of evolving search habits and where AI systems cite from, and marketers are beginning to respond, but keeping pace with the ever-evolving search market is a challenge – the Future of Media 2026 goes deep into the changing nature of visibility and the shift from attention to intention.

Local

DStv-owner’s plan to stop bleeding subscribers

Canal+ says it is working on a plan to turn Multichoice’s subscriber numbers around, with the South African broadcaster bleeding customers in recent years. The group is working on a “Strategic Update” that will be published alongside its full-year results, which will detail its plan of action and initiatives.

Local

Woolworths Wins at International Content Marketing Awards

Woolworths South Africa has taken top honours at the International Content Marketing Awards in London, winning the Grand Prix Gold for Best In-house Agency, recognised for its integrated brand storytelling and long-standing partnership with Media24 Advertising and Content Marketing.

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